Director, Regional Marketing

2 days ago

Helsinki, Uusimaa, Finland Tbwa ChiatDay Inc Full time

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

The Regional Marketing team drives awareness and understanding of GitLab's benefits with integrated campaigns, including in-person and digital experiences. We are looking for a seasoned marketer and people-leader to drive the development of local field marketing efforts in AMER in close partnership with sales leadership. This work will include managing a high-performing team of field marketers, and planning and executing an AMER customer-facing event strategy that drives customer value and sources, generates, and progresses pipeline.

What You'll Do
  • Lead AMER regional marketing, building strong and productive relationships with our marketing and sales organization, and other GitLab colleagues.
  • Be the voice of the field to the broader marketing team, including sales insights and inputs to directly impact marketing strategy and be the primary representative of the broader marketing team to field sales.
  • Scale field marketing activities and impact, while balancing the unique needs and characteristics of the AMER markets, including Canada and LATAM, while putting GitLab's customers at the center of everything.
  • Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly.
  • Play an active role as part of the Regional Marketing Leadership team; including aligning and connecting strategy to top of funnel motions, collaborating with ABM to extend and amplify efforts and contribute to local success.
  • Achieve high and consistent ROI from Marketing programs in AMER, through operational rigor, measurement, and budget and financial management.
  • Continually experiment, test and iterate programs to define best practice and evolve program as the business grows.

What You'll Bring

  • 10+ years progressive experience in the B2B tech industry with a focus on field marketing, working directly with sales teams.
  • Team management and development skills, including career development and coaching; experience managing people managers.
  • Track record of delivering results in line with overall business objectives through operational excellence, including accelerating and progressing pipeline.
  • Data-driven, using data to measure results and inform decision making and strategy development.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
  • Knowledge of the vertical space, including financial services, and the unique requirements needed to market to a targeted audience.
  • You're a creative thinker with fresh ideas on how to try new tactics and build things from the ground up.
  • Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
  • Proficiency in Salesforce, Marketo, Tableau, Asana, Allocadia, GitLab, and Google Workspace.
  • Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings).
  • Proven experience being self-directed and working with minimal supervision.
  • Experience managing marketing budgets and allocating resources across tactics.
  • High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders.
  • You share our values and work according to those values.
  • Ability to travel if needed and comply with the company's travel policy.

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. If you're excited about this role, please apply and allow our recruiters to assess your application.

The base salary range for this role's listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab's policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics.

Apply for this job

First Name *

Last Name *

Email *

Phone

Location (City) *

Resume/CV

LinkedIn Profile

What's the name you'd prefer us to use throughout the interview process?

Please choose the country in which you are located. *

It is important to us to create an accessible and inclusive interview experience. Please let us know if there are any adjustments we can make to assist you during the hiring and interview process.

Are you located in the US? *

Do you have experience leading a Regional Marketing team in a scaling technology company? *

Are you able to travel up to 25% of the time for this role? *

Are you subject to any employment agreements and/or post-employment restrictions with your current employer or a past employer? *

Will you now or in the future require sponsorship for a visa to remain in your current location? *

#J-18808-Ljbffr

  • Director of Regional Growth

    2 days ago

    Helsinki, Uusimaa, Finland Tbwa ChiatDay Inc Full time

    About UsGitLab is a fast-growing software company that develops an AI-powered DevSecOps platform. Our mission is to enable everyone to contribute to and co-create software that powers our world.We value diversity, equity, and inclusion and strive to create a workplace where everyone feels welcome and supported. We believe that when everyone contributes,...

  • Regional Head of Performance Marketing

    4 days ago

    Helsinki, Uusimaa, Finland Wolt Full time

    In Wolt, the South, ISR, and JPN Growth Team is the force driving the entire user funnel from awareness to retention for both new and existing customers in the region. With a strategic mindset, we work to acquire new users as well as make sure our overall funnel is in good shape. Efficiency and incrementality are the key drivers for our marketing...

  • Market Expansion Director

    5 days ago

    Helsinki, Uusimaa, Finland OnePlus Full time

    OnePlus is looking for a Market Expansion Director to join our team in Helsinki, Finland.Job Description:Develop and implement strategies to expand our market presence, identifying new opportunities and partnerships.Collaborate with cross-functional teams to ensure alignment and effective execution.Analyze market trends and customer feedback to inform...

  • Regional Business Development Manager

    4 days ago

    Helsinki, Uusimaa, Finland Canonical Full time

    About the RoleWe are looking for a seasoned Field Marketing Manager who can drive our regional marketing initiatives and pipeline generation in the EMEA region. This role will be responsible for developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers...

  • Partner Marketing Director

    1 day ago

    Helsinki, Uusimaa, Finland Canonical Ltd Full time

    Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers,...

  • Leading Brand Marketing Specialist

    14 hours ago

    Helsinki, Uusimaa, Finland Team Blue Full time

    About Team Blue and Our Ambitious Growth StrategyWe empower entrepreneurs and businesses with world-class digital solutions, driving online success across Europe. With a strong presence in the region, we are committed to innovation and excellence.Our journey of growth requires a professional with a customer-centric mindset and strong skills in marketing and...

  • Global Marketing Strategist

    4 days ago

    Helsinki, Uusimaa, Finland Canonical Full time

    **Job Description**We are seeking an experienced Field Marketing Manager to drive regional marketing initiatives and pipeline generation in the EMEA region. This role will focus on developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across diverse...

  • Senior Marketing Professional

    4 days ago

    Helsinki, Uusimaa, Finland Canonical Full time

    Role OverviewWe are seeking a skilled Field Marketing Manager to join our team and drive regional marketing initiatives and pipeline generation in the EMEA region. This role will involve developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across...

  • Regional Business Development Lead

    5 days ago

    Helsinki, Uusimaa, Finland BYD Europe Full time

    Job OverviewWe are seeking a highly skilled and experienced sales professional to lead our sales team in the region. The successful candidate will have a proven track record of driving sales growth and market penetration, as well as excellent communication and interpersonal skills.The Head of Sales will be responsible for developing and implementing sales...

  • Marketing Leader for Europe, Middle East and Africa

    4 days ago

    Helsinki, Uusimaa, Finland Canonical Full time

    Position SummaryWe are looking for a highly motivated Field Marketing Manager to drive our regional marketing initiatives and pipeline generation in the EMEA region. This role will involve developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across...

  • Senior Sales Director

    5 days ago

    Helsinki, Uusimaa, Finland BYD Europe Full time

    Job DescriptionThe Head of Sales will be responsible for driving sales growth and market penetration within the assigned region. This role plays a critical part in developing and implementing sales strategies, managing key accounts, and building strong relationships with customers, dealers, and partners to achieve sales targets.This position requires...

  • Marketing Director

    6 days ago

    Helsinki, Uusimaa, Finland Kalmar Full time

    Kalmar is a leading provider of sustainable material handling equipment and services. As we strive to set the industry benchmark for a zero-emission future, we are seeking an experienced marketing professional to lead our global brand strategy.The successful candidate will be responsible for developing and implementing a comprehensive brand strategy that...

  • Regional IT Sales Professional

    6 days ago

    Helsinki, Uusimaa, Finland Servicenow Full time

    Our VisionWe envision a world where technology makes the world work better for everyone. As a leading provider of innovative AI-enhanced technology solutions, we are committed to empowering organizations to find smarter, faster, and better ways to work.We are seeking a talented individual to join our team as an Account Executive. The ideal candidate will...

  • Marketing Professional

    5 days ago

    Helsinki, Uusimaa, Finland BYD Europe Full time

    About the RoleAs a seasoned marketing professional, you will be responsible for building the BYD Europe brand from scratch and driving sales in local markets. This pivotal role plays a critical part in marketing strategy development and analysis, localization, public relations management, dealer marketing supervision, and budget steering.The Key...

  • Digital Marketing Specialist

    5 days ago

    Helsinki, Uusimaa, Finland BYD Europe Full time

    About the PositionYou will play a vital role in developing and executing regional marketing strategies for BYD Europe's brand, focusing on building brand awareness and driving sales in local markets. With a strong background in marketing management, you will collaborate with cross-functional teams to create effective marketing campaigns.The key...

  • Regional Sales Coordinator

    21 hours ago

    Helsinki, Uusimaa, Finland LMA Recruitment Full time

    Job DetailsWe are seeking a skilled Key Account Manager to join our team in Finland. As a Key Account Manager, you will be responsible for driving sales growth and building strong relationships with key clients in the region.Main Responsibilities:Develop and execute marketing strategies that drive sales growth.Become an expert on the Pet Food Industry,...

  • Regional Business Expansion Representative

    6 days ago

    Helsinki, Uusimaa, Finland FedEx Group Full time

    Regional Sales ExpansionWe are seeking an experienced sales professional to join our team as a Regional Business Expansion Representative.Key Responsibilities:Develop and implement sales strategies to drive revenue growth and expand customer base in assigned regionBuild and maintain strong relationships with existing customers to increase sales and...

  • EMEA Electrification Sales Director

    2 hours ago

    Helsinki, Uusimaa, Finland Danfoss GmbH Full time

    Danfoss GmbH is seeking a talented professional to serve as an EMEA Electrification Sales Director, focusing on the Finnish market.This position will be responsible for driving profitable growth by identifying, developing, and onboarding new electrification customers, system integrators, and projects in alignment with the EMEA electrification...

  • European Market Development Manager

    5 days ago

    Helsinki, Uusimaa, Finland BYD Europe Full time

    About the OpportunityJoin BYD Europe as a Marketing Manager and take on the challenge of building the brand and driving sales in local markets. With 8+ years of experience in marketing management, you will lead regional marketing strategies, ensuring alignment with business objectives and global marketing guidelines.The main responsibilities include:Strategy...

  • VP of Digital Marketing Strategy

    1 day ago

    Helsinki, Uusimaa, Finland Tbwa ChiatDay Inc Full time

    We are looking for a Senior Director of Customer Acquisition to join our team at Remote. The successful candidate will be responsible for developing and implementing a customer acquisition strategy that drives business growth and revenue.The role relies heavily on data-driven decision making, creativity, and a growth mindset. The ideal candidate will have a...