Regional Head of Performance Marketing

15 hours ago

Helsinki, Uusimaa, Finland Wolt Full time

In Wolt, the South, ISR, and JPN Growth Team is the force driving the entire user funnel from awareness to retention for both new and existing customers in the region. With a strategic mindset, we work to acquire new users as well as make sure our overall funnel is in good shape. Efficiency and incrementality are the key drivers for our marketing decisions.

Our 30+ person Performance Marketing Team currently consists of people specialised in user acquisition, brand performance as well as ASO. The people in our team are experts in both digital marketing and analytics, however we are now at a point where we need a top individual to strengthen the team and focus mainly on growing our business in the region through online marketing channels. The role will be based in Wolt's Helsinki/Berlin office and is a fixed term parental leave cover position. The person in this role will directly report to the Global Head of User Acquisition.

What you'll be doing
  • Accountable for overall Performance Marketing activities and investment in South, ISR, JPN region.
  • Leading the team responsible for our online new user acquisition in the region.
  • Drive meaningful performance marketing team-wide initiatives - design, manage, help to implement and execute user acquisition strategies.
  • Collaborate with Online Brand Performance and Engagement teams, ensuring their activities are aligned with Performance Marketing Strategy in the region.
  • Manage cross functional senior stakeholders to establish strategy, plans, and processes that will help us achieve team wide KPIs.
  • Work towards clear marketing KPIs such as ROI, CAC & LTV.
  • Identify top performing partners and channels and build strong relationships.
Our humble expectations
  • Proven track record in Web & Mobile User Acquisition.
  • You have a background from gaming/tech/app/mobile industry and specific experiences in some subset of Paid Social, Google & Programmatic.
  • Extensive hands-on experience with paid online marketing (either on Ad Manager or FMP), managing & scaling your own budget, in mobile or E-commerce industry.
  • Solid experience working with web & mobile tracking, analytics and attribution.
  • Ability to identify & troubleshoot attribution / tracking issues.
  • Detail-oriented with the ability to work independently and manage multiple projects.
  • A passionate and organized self-starter, who doesn't accept the status quo, but always seeks to improve and automate workflows as well as come up with new approaches in order to increase performance and accelerate growth.
  • Excellent written and verbal communication skills in English, other languages are a plus.
Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going

Along with a competitive salary and benefits, you might also be eligible for our stock option plan. Please note that we do not accept applications sent by mail. You should submit your application through our careers website

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

We're here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.

At Wolt, you'll learn more, build more, and ship more than in most other companies.

You'll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.

In 2014, we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world.

We've always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.

#J-18808-Ljbffr

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