
Leading Brand Marketing Specialist
2 days ago
About Team Blue and Our Ambitious Growth Strategy
We empower entrepreneurs and businesses with world-class digital solutions, driving online success across Europe. With a strong presence in the region, we are committed to innovation and excellence.
Our journey of growth requires a professional with a customer-centric mindset and strong skills in marketing and customer acquisition in Finland. You will play a key role in shaping the future of our digital services.
Your Key Responsibilities:
Brand Development and Marketing StrategyAs a Leading Brand Marketing Specialist, you will take ownership of brand development and marketing activities for our brands across all channels. Your tasks include:
- Developing and executing a compelling brand strategy together with the Commercial Director Finland and other team members.
- Ensuring consistent brand appearance, tone, and messaging across all touchpoints, in line with the brand book and marketing plan.
- Monitoring market trends and competitor activity to identify opportunities for brand growth and differentiation.
You will be responsible for managing and optimizing customer acquisition strategies to drive new sales and revenue growth. This includes:
- Leveraging CRM and digital marketing channels to enhance upselling and cross-selling efforts to existing customers.
- Planning and managing marketing campaigns together with the team.
As a member of our team, you will work closely with the Commercial Director Finland and collaborate with the global Commercial function to align local strategies with group-wide initiatives.
Team Leadership and BudgetingYou will lead, inspire, and develop a small local team, setting clear goals and KPIs, tracking progress, and optimizing strategies as needed. You will also manage the local marketing budget, ensuring efficient allocation of resources and ROI tracking.
This is an exciting opportunity to join our passionate and creative-minded team that values innovation, teamwork, and excellence. As a Leading Brand Marketing Specialist, you will contribute to the online success of businesses in Finland, working with SaaS services and collaborative culture.
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