Marketing Professional

2 days ago


Helsinki, Uusimaa, Finland BYD Europe Full time
About the Role

As a seasoned marketing professional, you will be responsible for building the BYD Europe brand from scratch and driving sales in local markets. This pivotal role plays a critical part in marketing strategy development and analysis, localization, public relations management, dealer marketing supervision, and budget steering.

The Key responsibilities of this position include:

  • Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
  • Brand Promotion and Awareness: Collaborate with the European PR and Event team to execute marketing activities such as National Events, advertising, digital campaigns, to enhance brand awareness and influence.
  • Public Relations: Maintain good relationships with press, media, agencies, social influencers, and ensure visibility and reputation of the brand and product stories, handle public relations issues promptly.
  • Dealer Marketing Management: Supervise Dealer Marketing Plans and executions, provide dealers with marketing support and guidance.
  • Market Research and Analysis: Conduct in-depth market research on the region, monitor competitor activities, conduct post-event analysis to understand effectiveness of actions and feed information into the marketing plan process.

Required Skills and Qualifications:

  • University Degree in Marketing, Sales, or commercial disciplines.
  • Solid experience in Automotive industry or Branded Retail Products.
  • 8+ years of experience in roles related to Marketing management in Automotive business.
  • Excellent Digital skills.
  • Customer-oriented mindset.
  • Excellent communications and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open-minded.
  • Results-oriented, ability to work to deadlines, hands-on approach, motivated to get results.
  • Effective and eloquent communicator in English & Finnish language is mandatory (Other European languages and/or Mandarin Chinese would be a plus).

We Offer:

  • Performance and experience-based competitive remuneration, KPI variable salary, company car (if applicable).
  • Department & company-wide team-building events.
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.


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