Regional Business Development Manager

16 hours ago


Helsinki, Uusimaa, Finland Canonical Full time

About the Role

We are looking for a seasoned Field Marketing Manager who can drive our regional marketing initiatives and pipeline generation in the EMEA region. This role will be responsible for developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across diverse industries.

The successful candidate will have experience working with B2B marketing for enterprise IT products, SaaS experience, and excellent academic results. They will also have excellent verbal, written, and presentation skills in English, as well as a hands-on mindset and ability to test various marketing assumptions.

This role reports to the EMEA and Americas regional marketing team manager.

Key Responsibilities
  • Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries.
  • Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities.
  • Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams.
  • Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion.
  • Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region.
  • Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives.
  • Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance.
  • Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region.


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