
Digital Marketing Specialist
1 day ago
You will play a vital role in developing and executing regional marketing strategies for BYD Europe's brand, focusing on building brand awareness and driving sales in local markets. With a strong background in marketing management, you will collaborate with cross-functional teams to create effective marketing campaigns.
The key responsibilities of this position include:
- Marketing Strategy: Develop and implement regional marketing strategies and annual plans for the brand, ensuring alignment with business objectives and global marketing guidelines.
- Brand Promotion: Collaborate with the European PR and Event team to enhance brand awareness and influence through various marketing activities, including National Events, advertising, and digital campaigns.
- Public Relations: Establish and maintain good relationships with press, media, agencies, and social influencers to ensure brand visibility and reputation.
- Dealer Marketing: Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.
Requirements:
- University degree in Marketing, Sales, or a commercial discipline.
- Solid experience in the Automotive industry or Branded Retail Products.
- Excellent digital skills, customer-oriented mindset, and effective communication skills in English and Finnish.
We Offer:
- Competitive remuneration based on performance and experience.
- Company car (if applicable) and departmental team-building events.
- A chance to contribute to the European transition to Zero Emissions transportation and de-carbonization of the economy.
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