Global Marketing Communications Leader, Motion Services portfolio

2 days ago


Helsinki, Uusimaa, Finland myGwork - LGBTQ+ Business Community Full time

As a Global Marketing Communications Leader, you will define and execute marketing communication campaigns that elevate brand awareness and drive engagement. This role is open globally, with key locations in Italy, Finland, Sweden, US, Spain, and Turkey.

This position reports to the Head of Communication, Motion Services division. You will work closely with global and local teams, and external partners to ensure our messaging is aligned with business objectives and resonates with our target audience.

Your key responsibilities include developing and executing global marketing communications campaigns that align with ABB Motion Services business objectives, collaborating with Strategic Marketing and regional teams to define annual campaign themes, establishing primary campaign goals, designing an integrated campaign framework, creating a cohesive messaging framework, and partnering with Product Marketing and Strategic Marketing.

You will be responsible for working closely with Marketing Automation and Digital teams to define key performance indicators (KPIs) and reporting structures for campaign effectiveness. This role requires strong strategic thinking, project management, and organizational skills, as well as excellent written and verbal communication skills, with experience in content development and messaging.

Qualifications for this role include a Bachelor's or higher degree in Marketing, Communications, Public Relations, or a related field, 10+ years of experience in marketing communications, campaign management, or related roles, proven ability to develop and execute global marketing campaigns that drive measurable results, and proficiency in English. Any additional language is a plus.

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory



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