
Marketing Campaigns Strategist, Hybrid Work Model
2 days ago
As a Marketing Campaigns Strategist, you will lead the development and execution of marketing campaigns that drive business growth and engagement. This role is part of a hybrid work model, allowing for flexibility and work-life balance.
In this role, you will collaborate with global and local teams, and external partners to ensure our messaging is aligned with business objectives and resonates with our target audience. Your key responsibilities include developing and executing marketing communications campaigns, collaborating with Strategic Marketing and regional teams to define annual campaign themes, establishing primary campaign goals, designing an integrated campaign framework, and creating a cohesive messaging framework.
You will be responsible for working closely with Marketing Automation and Digital teams to define key performance indicators (KPIs) and reporting structures for campaign effectiveness. This role requires strong strategic thinking, project management, and organizational skills, as well as excellent written and verbal communication skills, with experience in content development and messaging.
Qualifications for this role include a Bachelor's or higher degree in Marketing, Communications, Public Relations, or a related field, 10+ years of experience in marketing communications, campaign management, or related roles, proven ability to develop and execute global marketing campaigns that drive measurable results, and proficiency in English. Any additional language is a plus.
At ABB, we value diversity and inclusion. Apply today for your next career step and visit www.abb.com to learn more about our company culture and values.
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