Digital Channels Development Manager

3 days ago

Helsinki, Uusimaa, Finland Lindström konserni Full time

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Digital Channels Development Manager

We are all part of Lindström's sustainable growth story. Get ready to work in an innovative textile service business named as one of the most interesting companies in the circular economy. We care in every thread – dare to grow and shine with us.

We are now seeking a growth-oriented Digital Channels Development Manager to join our global Marketing, Sales and Customer Engagement team in a permanent position. This role is preferably based at our head office in Helsinki but can potentially also be located in one of our other operating countries in Europe.

Your Key Contribution Areas

As a Digital Channels Development Manager, you will develop Lindström's customer interfacing digital channels from a business perspective to ensure a consistent and smooth experience across the entire customer journey, covering digital buying, digital onboarding, and digital service management. This role involves working as the business owner for our customer portal eLindström and service webshops.

Your key responsibilities include:

  • Identify development needs and opportunities based on the customer journey and feedback
  • Lead the eLindström development backlog, coordinating needs from various stakeholders
  • Oversee the business deployment of new eLindström features, including instructions, communication, training, support, and monitoring
  • Drive higher usage rates of digital channels through support, communication, and change management
  • Support our countries in integrating service webshops into their sales channels and run small-scale experiments and projects to enhance the digital customer journey

What Helps You to Shine in This Role?

As B2B customer expectations and behaviors evolve, our customers increasingly want to evaluate, buy, and manage services on their terms, across multiple channels. Ensuring a consistent experience in this omnichannel environment is crucial. To strengthen our capabilities to do this, we are looking for a team member whose heart beats for all things digital and who naturally looks at things from the customer's perspective. We hope you can think big, act small and are always willing to learn: You understand the changing customer behavior and its impact – but are also willing to create networks and work hands-on across country and function borders. You're accustomed to working in the intersection of customer, business and technology. Your ability to engage people and drive changes forward will help you succeed.

To thrive in this role, you should have:

  • Experience in developing digital buying, onboarding, and service management
  • Understanding of design thinking approach and agile working methods
  • Knowledge of eCommerce operations, digital marketing, and/or growth hacking
  • Proven ability to run continuous development – but also to develop target states, roadmaps, and concepts
  • Excellent written and spoken English language skills

Your Key People

You will be part of our global Marketing, Sales and Customer Engagement organization that plays a critical role in accelerating our sales, improving customer retention, and enhancing our customer journey. In this role, you will collaborate closely e.g. with our product and service development, IT and external partners, as well as various teams and professionals across our operating countries in Europe and Asia. Our team emphasizes curiosity, experimentation, collaboration, and succeeding together. We believe that a positive and innovative spirit is key to achieving our goals and driving success.

What We Offer

  • An interesting position at the core of digital B2B customer journey in a growing multinational organization
  • Opportunities for professional growth and development
  • Benefits such as occupational healthcare services and sports, culture, and well-being perks
  • A flexible hybrid-work model
  • A purpose-driven and supportive work environment committed to fostering our We Care culture

Are You Ready to Grow and Shine with Us?

To apply, please fill in our online application no later than 12 January 2025. The starting date of this position is negotiable, but we wish to have a new team member as soon as possible.

For additional information, you can contact:

Teija Kuustonen (Head of Fast Track) at +358 50 360 6018, on Thursday 2 January between 10.00-11.00 EEST or Wednesday 8 January between 14.00-15.00 EEST.

We look forward to hearing from you

At Lindström, we are dedicated to fostering a workplace where diversity, equity, and inclusion are at the core of our values. We welcome and encourage individuals from all backgrounds and minority groups to apply. We believe that our strength lies in our diversity, and we are committed to creating an environment where everyone feels valued, gets the sense of belonging, and can be their true selves. Lindström is an equal opportunity employer, and we are proud to be a workplace free from discrimination.

Founded in 1848 and headquartered in Helsinki, Finland, Lindström now operates in 23 countries across Europe and Asia, with a 2023 turnover of EUR 506 million. As a forerunner in sustainable textile services, we are dedicated to innovation and environmental responsibility. We provide comprehensive solutions for industries including workwear, cleanroom textiles, mats, and more.

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