Marketing & Events Manager, Japan Tokyo Marketing

2 months ago

Helsinki, Uusimaa, Finland Reaktor Group konserni Full time
About the Role

We are seeking a highly skilled Marketing & Events Manager to join our Japan office. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness in the Japanese market.

Key Responsibilities
  1. Content Creation and Curation: Oversee and curate content for the Japanese Reaktor website, ensuring regular updates to product information, case studies, and blog posts.
  2. Marketing Content Adaptation: Adapt and localize marketing content provided by Global Marketing for the Japanese market.
  3. Event Planning and Execution: Develop and execute a diverse range of local Reaktor events, from monthly meet-ups to larger-scale gatherings.
  4. Event Management: Manage all aspects of event planning, including budgeting, logistics, speaker coordination, and attendee registration.
  5. Industry Event Participation: Identify and secure opportunities for Reaktor to participate in relevant industry events, conferences, and trade shows.
  6. Content and Event Strategy Development: Develop our content and event strategy together with sales.
  7. Marketing Automation: Implement and maintain Hubspot integrations to optimize contact management and campaign performance for lead generation.
  8. Lead Follow-up: Collaborate closely with sales managers to ensure timely and effective follow-up on leads generated through marketing initiatives.
  9. Content Creation Support: Support Reaktor consultants in content creation efforts to establish thought leadership and brand awareness within the Japanese market.
  10. Media Relations: Proactively generate media relations activities to secure press coverage and interview opportunities for Reaktor consultants.
  11. Speaking Engagements: Secure speaking engagements for consultants at industry events and conferences.
  12. Partnerships and Collaborations: Develop and manage strategic partnerships with local marketing agencies, event organizers, and media/PR firms.
  13. Performance Analysis: Track and analyze key performance indicators (KPIs) across all marketing activities to measure campaign effectiveness and identify areas for improvement.
Requirements
  1. Strong Communication Skills: Strong verbal communication skills and ability to communicate with multiple stakeholder groups both in English and Japanese.
  2. International Experience: Experience working in an international company and have experience coordinating with stakeholders in other countries.
  3. Event Planning Experience: A proven track record of successful event planning, execution, and post-event follow-up.
  4. Technical Skills: Hands-on experience using Content Management Systems (CMS) and Marketing Automation (MA) tools.
  5. Partner Management: Experience managing external partners and vendors (advertising, event and media/pr partners).
  6. Leadership Skills: Demonstrate strong leadership skills with the ability to effectively coordinate and motivate teams and individuals.
About Reaktor Group konserni

We are a global technology consultancy that designs and builds category-defining digital products and services. We are committed to making Reaktor an environment that embraces and values all of our employees for the whole of who they are. We encourage applicants from all backgrounds to apply.

Benefits and Perks
  1. Flexible Work Schedule: A real work-life balance with 40-hour weeks.
  2. Family Support: Flexible support for employees' family situations, including parental leave.
  3. Professional Development: Buy books, courses, and other resources you need to continue learning and developing.
  4. On-boarding Trip: Paid on-boarding trip to Finland.
  5. Cell Phone and Data Plan: Paid cell phone and data plan.
  6. Holidays: 20 Paid Holidays.
  7. Remote Work Setup: Budget for improving your remote work setup.
  8. Team Outings: Dinners, team outings, company trips, and other opportunities to bond with your teammates.

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