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Marketing Lead, Clash Royale Helsinki Marketing onsite full-time, permanent
2 months ago
We are seeking a seasoned marketing leader to join our Clash Royale live game team as a Marketing Lead. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and provides memorable experiences for our players.
Key Responsibilities- Marketing Vision and Strategy: Develop a clear marketing vision and strategy for Clash Royale, aligned with the game lifecycle, product roadmap, and live operations.
- Business Growth: Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams.
- Cross-Functional Collaboration: Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
- Global Marketing Goals and KPIs: Design global marketing goals and KPIs for all campaigns in close alignment with other marketing stakeholders.
- Market Analysis: Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations.
- Campaign Performance Analysis: Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns.
- Player Communication: Strategize and operationalize player communication inside and outside the game.
- Growth Levers: Identify and develop growth levers through marketing via rigorous AB testing.
- Player Journey Research: Partner closely with Research and Analytics functions to deepen our understanding of the player journey through player experience research.
- Marketing Experience: 10+ years of B2C marketing experience preferably in the gaming, entertainment, or e-commerce industries.
- Leadership Experience: Proven track record of leading multi-million-dollar global marketing communication campaigns.
- Marketing Functions Experience: Experience working with a broad range of marketing functions.
- Strategic and Leadership Skills: Excellent strategic and leadership skills, but willing to get your hands dirty.
- Interpersonal Communication Skills: Exceptional interpersonal communication skills with the ability to influence and collaborate.
- Growth Mindset: Growth mindset with passion for creative problem solving, innovation, and risk-taking.
- Analytical Skills: Highly analytical, flexible, action and results oriented.
- Passion for Games: Passion for games and delivering the best player experience.
- Location: Located in or willing to relocate to Helsinki.
