Marketing Director

2 months ago


Helsinki, Uusimaa, Finland Supercell Full time
Marketing Lead Job Description

At Supercell, we're on a mission to create games that are enjoyed for years and played by millions of people around the world. We're looking for a seasoned marketing leader to join our team and help us achieve this goal.

Key Responsibilities
  1. Develop a Clear Marketing Vision: Build a comprehensive marketing strategy for Clash Royale, aligned with the game's lifecycle, product roadmap, and live operations.
  2. Drive Business Growth: Design and execute integrated marketing plans to drive business growth, in close collaboration with other marketing stakeholders and teams.
  3. Facilitate Cross-Functional Collaboration: Foster strong relationships across Game Development, Game Operations, and other Marketing disciplines to drive success.
  4. Design Global Marketing Goals and KPIs: Develop and implement global marketing goals and KPIs for all campaigns, in close alignment with other marketing stakeholders.
  5. Deepen Understanding of the Game and Business: Develop a deep understanding of the game, including existing features, product roadmap, and live operations.
  6. Analyze Campaign Performance: Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns.
  7. Strategize and Operationalize Player Communication: Develop and execute strategies for player communication inside and outside the game.
  8. Identify and Develop Growth Levers: Identify and develop growth levers through marketing via rigorous AB testing.
  9. Partner with Research and Analytics: Partner closely with Research and Analytics functions to deepen our understanding of the player journey through player experience research.
Requirements
  1. 10+ Years of B2C Marketing Experience: Proven track record of leading multi-million-dollar global marketing communication campaigns.
  2. Proven Leadership Skills: Excellent strategic and leadership skills, with the ability to influence and collaborate.
  3. Experience Working with Marketing Functions: Experience working with a broad range of marketing functions.
  4. Growth Mindset: Growth mindset with passion for creative problem solving, innovation, and risk-taking.
  5. Highly Analytical: Highly analytical, flexible, action and results oriented.
  6. Passion for Games: Passion for games and delivering the best player experience.
  7. Located in or Willing to Relocate to Helsinki: Located in or willing to relocate to Helsinki.

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