Sales and Marketing Director

5 days ago


Helsinki, Uusimaa, Finland Picadeli Full time

About Picadeli

Picadeli is a global food-tech company that offers a unique salad bar concept. Our mission is to democratize healthy food by making it accessible, affordable, and appetizing. We are a team of dedicated colleagues who believe in our vision and strive to make a positive impact on the world.

We are seeking a highly skilled Marketing and Category Manager to join our team. As a key member of our commercial department, you will play a pivotal role in developing marketing strategies and executing campaigns that drive traffic and sales, enhance brand awareness, attract new clients, and engage our existing audience.

The successful candidate will have a strong understanding of digital marketing trends and tools, as well as experience from FMCG, grocery retail, or equivalent business/industry. They will also possess excellent written and verbal communication skills in English and be able to work collaboratively in a fast-paced environment.

Main Responsibilities:

  • Brand Management: Develop and implement comprehensive marketing strategies aligned with Picadeli's overall business objectives.
  • Campaign Management: Execute integrated marketing campaigns, promotions, and events to drive foot traffic to our salad bars and increase sales.
  • Category Management: Ensure alignment with HQ-led food strategy and manage local new product development process.
  • Market Research: Conduct market research to identify trends, customer preferences, and competitor activities, providing insights to shape marketing strategies and promotional activities.


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