
European Marketing Director
7 days ago
BYD Europe's Marketing Department is responsible for developing and implementing tailored marketing strategies specific to the European region. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market. We strive to create comprehensive plans that resonate with the European target audience and foster strong relationships with our stakeholders.
About the Role
As a National Marketing Manager, you will report directly to the Country Manager and dotted line to the European Marketing Manager. Your key responsibilities will include building the brand and driving sales in Local markets by working closely with European Marketing teams, BYD dealer networks, and regional teams to facilitate development of robust quarterly marketing plans as part of the marketing plan process.
You will also take responsibility for ensuring dealer websites, signage, and any marketing materials are up-to-date and in compliance with BYD CI policy. Furthermore, you will collaborate with the European PR and Events team when planning activities in Local markets and work on steering the marketing budget, including the allocation of funds to Retailers for marketing activities.
Key Skills and Qualifications
- Bachelor's degree in Marketing, Sales, or commercial disciplines.
- Solid experience in Automotive industry or Branded Retail Products.
- 5+ years of experience in roles related to Marketing management in Automotive business.
- Excellent Digital skills.
- Customer-oriented mindset.
- Excellent communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open-minded.
- Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
- Effective and eloquent communicator in English & any Nordics language mandatory (Other European languages and/or Mandarin Chinese would be a plus).
- Connected with our Mission and a more sustainable future.
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