
Marketing Director
2 days ago
Marketing Director
Salary: €100.000 - €120.000 + company perks
Location: Helsinki or Lausanne
Start: ASAP
As aMarketing and Customer Experience Directoryou are responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in theQSRsector.
This role ensures a seamless customer journey, enhances guest loyalty, and optimizes digital and in-store experiences.
As a director you collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring a strong market presence and operational excellence.
A little about the role:
Marketing Strategy & Brand Management:
- Develop and implement marketing strategies to enhance brand positioning and increase market share.
- Oversee brand identity, ensuring consistency across digital, in-store, and advertising channels.
- Lead omnichannel marketing efforts, including digital, social media, traditional advertising, and promotions.
- Manage public relations, sponsorships, and influencer collaborations to strengthen brand credibility.
- Drive localised marketing campaigns to boost traffic and sales in specific locations.
Customer Experience & Engagement:
- Design and execute customer experience strategies to enhance satisfaction, loyalty, and repeat visits.
- Oversee guest journey mapping to identify pain points and implement improvements across digital and physical touchpoints.
- Leverage data analytics and customer feedback to personalise experiences and drive engagement.
- Implement and manage loyalty programs, mobile apps, and CRM initiatives to increase customer retention.
- Collaborate with operations teams to ensure excellent service delivery and consistent brand experience.
Market Research & Insights:
- Analyse market trends, consumer behaviours, and competitor activities to inform marketing strategies.
- Utilise data analytics to optimise promotions, menu offerings, and pricing strategies.
- Conduct regular customer satisfaction surveys and implement initiatives based on insights.
Digital & Delivery Growth:
- Drive digital transformation initiatives, including online ordering, delivery platforms, and mobile app engagement.
- Develop targeted digital campaigns to optimise sales through third-party delivery partners and direct channels.
- Work closely with IT and operations teams to ensure seamless technology integration for customer convenience.
Stakeholder Collaboration & Leadership:
- Lead and develop the team of marketing and customer experience professionals.
- Work closely with cross-functional teams to ensure brand consistency and operational alignment.
- Present insights and recommendations to the CEO and CFO to drive data-driven business decisions.
Qualifications & Experience:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 10+ years of experience in marketing, customer experience, or brand management within the QSR sector.
- Proven success in developing and executing high-impact marketing and customer experience strategies.
- Strong analytical skills with experience in data-driven decision-making.
- Expertise in digital marketing, CRM, and loyalty programme management.
- Excellent leadership, communication, and stakeholder management skills.
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