Go-To-Market Strategy Lead

5 days ago


Helsinki, Uusimaa, Finland Canonical Ltd Full time
About the Role

This is an exciting opportunity to join Canonical Ltd as a Partner Marketing Director and play a critical role in shaping our Go-To-Market strategy. As a leader in your field, you will have a proven track record of developing and executing successful co-marketing programs in the technology space.

Key Responsibilities:

  • Develop and execute marketing strategies that drive pipeline growth and revenue outcomes through key partners;
  • Align with growth, field, and product marketing teams to deliver integrated campaigns;
  • Owning the execution of partner campaigns across the funnel;
  • Engaging and elevating our partner community through exceptional content collaboration with internal teams;
  • Multiplying our partners' impact through programmatic approaches;
  • Championing our partner collaboration vision both internally and externally;
  • Managing the use of Marketing Development Funds (MDF);
  • Driving the adoption of advanced analytics and reporting tools to continually improve the ROI of partner marketing activities.

In this role, you will have the opportunity to work closely with our partners to make Canonical their trusted partner to deliver open-source based products and solutions. You will ultimately be responsible for maximizing the overall ROI of our campaigns supporting our partners' motions whether sell-to, sell-through, or sell-with.



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