Marketing Lead

3 days ago

Helsinki, Uusimaa, Finland Paebbl Full time

Join Paebbl, a founder-led start-up in the burgeoning field of climate technology and the emerging "carbon economy". Our mission is to permanently sequester CO2 and repurpose it into essential products. Inspired by natural CO2 mineralization, our technology accelerates this process by a factor of a million and is now ready for scale-up. We are backed by supportive, long-term oriented institutional and private investors, and our team features a diverse group of experts from technology, industrial engineering, digital innovation, waste management, finance, and academia.

Exciting Opportunity for a Marketing Lead

As we start this new growth phase, we're looking for a Marketing Lead to build and execute our marketing function from the ground up. As our first marketing hire, you'll own the execution of our marketing strategy while reporting to our founder and working closely with our roster of advisors.

This role offers a unique opportunity to shape the narrative of a category-defining climate tech company and grow with us.

We believe in fostering a constructive, inclusive work environment that respects everyone, and we welcome candidates from various backgrounds. If your profile doesn't look like the norm, there are high chances we're a fit

What You'll Be Doing:

  1. Marketing Operations: Oversee the operation of key marketing tools and platforms to ensure efficient integration and optimization, supporting seamless campaign execution across channels.
  2. Support Marketing Team: Assist with the daily execution of marketing campaigns, including content creation, distribution, and performance tracking to enhance overall marketing effectiveness.
  3. Manage Vendor Relationships: Act as the main point of contact for external vendors and agencies, ensuring successful collaboration, adherence to timelines, and alignment with the company's marketing objectives.
  4. Maintain Marketing Documentation: Organize, maintain, and analyze marketing documentation, processes, and performance metrics, ensuring that all marketing activities are measured, documented, and compliant with internal standards.
  5. Ensure Brand Consistency: Uphold brand guidelines across all marketing initiatives and materials, ensuring consistency in messaging, visual identity, and tone across all internal and external communications.
  6. Collaborate Across Teams: Work closely with cross-functional teams, including talent, product, and design, to ensure alignment in brand messaging, content strategy, and execution of marketing campaigns.

Your Profile:

  1. Educational Background: 4-5 years of hands-on experience in marketing, communications, or a related field.
  2. Experience: Proven track record in content creation, management, and executing successful marketing strategies.
  3. Technical Expertise: Strong writing and editing skills in English, with the ability to produce clear, compelling content (native or bilingual proficiency).
  4. Content Management Skills: Demonstrated experience in building and managing content workflows, processes, and documentation.
  5. Stakeholder Management: Proven ability to prioritize and manage multiple stakeholders, ensuring timely execution of marketing initiatives.
  6. Adaptability: Comfortable working in fast-paced environments with the ability to navigate ambiguity and changing priorities.
  7. CRM and CMS Experience: Proficient with CRM platforms (e.g., Salesforce, Pipedrive, HubSpot) and CMS platforms (e.g., Storyblok, WordPress).
  8. Manage Marketing Tools & Systems: Experience using design tools such as Photoshop, Figma, or Canva to create engaging marketing materials. Experience with marketing automation tools and AI-driven technologies to enhance marketing efficiency and personalization.
  9. Attention to Detail: Strong organizational skills and the ability to manage multiple tasks while maintaining accuracy and quality in all marketing activities.

Nice-to-Have Qualifications:

  1. Industry Experience: Experience in B2B technology, impact, or climate tech industries, with an understanding of industry-specific marketing challenges and trends.
  2. Industrial/Manufacturing Knowledge: Familiarity with industrial or manufacturing environments, and the ability to adapt marketing strategies to these sectors.
  3. Performance Marketing Experience: Proven experience in performance marketing, with a strong understanding of paid media, metrics, and optimization strategies.

What We Offer:

  • Competitive salary.
  • Stock option program participation.
  • Private healthcare insurance.
  • Annual training and development budget.
  • Annual wellness budget.
  • Unlimited days paid vacation.
  • Up to 6 months of compensated parental leave.
  • Standard pension scheme support.

We are committed to creating a positive, inclusive work environment that respects all stakeholders, including our team, collaborators, customers, and partners. Our Code of Conduct reflects our dedication to maintaining a constructive workplace culture. Join Paebbl and be a part of a pioneering company at the forefront of the CO2 removal and CO2-negative materials industries.

Ready to make a real impact? Apply today and help us build a sustainable future

Please note that successful candidates will be required to undergo professional reference checks and background screening prior to joining the company.

Please submit your CV in English.

#J-18808-Ljbffr

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