Event Marketing Lead

4 days ago


Helsinki, Uusimaa, Finland Wärtsilä Full time

We are seeking an experienced Event Marketing Lead to join our team at Wärtsilä. In this role, you will be responsible for developing and executing event strategies that drive business results and strengthen our brand presence.

About the Job

The ideal candidate will have a strong background in event marketing, with a proven track record of delivering successful events and campaigns. You will work closely with cross-functional teams to develop and execute event plans, from conception to execution.

Key Responsibilities
  • Develop and execute event strategies that align with business objectives.
  • Lead the development and execution of ES&O events, including trade shows, webinars, internal executive studios, and more.
  • Partner with sales teams to organize internal training, executive thought leadership programs, and content alignment across departments.
  • Regularly measure and optimize event outcomes to ensure targeted success through marketing automation, digital campaigns, and ongoing performance analysis.
What We're Looking For
  • Bachelor's degree (BA/BS) or equivalent, advanced degree (MA/MS/MBA) a plus.
  • Minimum of 2 years of experience leading event development and execution—from webinars to tradeshows and executive presentations. Renewables marketing experience preferred, but not required.
  • Understanding of event marketing best practices and trends and can advise on the best fit.
  • Experience with Salesforce, and Pardot (or similar tools); additional automation tools a plus.


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