Nordic Digital Marketing Lead

7 days ago


Helsinki, Uusimaa, Finland UCB S.A. Full time
About the Role

This standalone position as Digital Marketing Lead Nordics is responsible for driving omnichannel campaigns aligned with the country's brand and marketing plans across therapeutic areas (TAs). The role involves collaborating with local marketing, brand managers, medical, and market access teams to implement multichannel engagement with stakeholders based on brand plans (ISP).

The work includes ensuring alignment and execution of digital initiatives to enhance patient value and stakeholder engagement, particularly for healthcare professionals (HCPs), and maintaining strong relationships with local marketing and media agencies.

Key Responsibilities
  • Implement and localize EU omnichannel campaigns based on local insights, regulations, and brand plans (ISP).
  • Manage local digital omnichannel projects in the Nordics, from KPI definition to performance and ROI monitoring.
  • Align and discuss digital initiatives with the Digital Business Excellence Partner Mid Markets for coherent digital transformation.
  • Collaborate with IBM and internal stakeholders to develop and implement local digital materials.
  • Analyze and track omnichannel campaign outcomes with marketing teams to ensure ROI and campaign success.


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