Global Event Strategist

4 days ago


Helsinki, Uusimaa, Finland Wärtsilä Full time

At Wärtsilä, we are looking for a dedicated Global Event Strategist to drive our global event marketing and communications activities forward. As a key member of our team, you will be responsible for crafting compelling event strategies, strengthening brand visibility, and driving thought leadership.

About the Role

The position is permanent and based in Helsinki or Vaasa, Finland. You will lead the development and execution of ES&O events, including trade shows, webinars, internal executive studios, and more. From concept to execution, you'll manage the full lifecycle—design, planning, vendor management, contract negotiation, and more.

Responsibilities
  • Develop and execute event strategies that align with business objectives.
  • Partner with sales teams to organize internal training, executive thought leadership programs, and content alignment across departments.
  • Regularly measure and optimize event outcomes to ensure targeted success through marketing automation, digital campaigns, and ongoing performance analysis.
  • Ensure all content aligns with our brand voice, tone, and style, ensuring consistency across all platforms and materials.
Requirements
  • Bachelor's degree (BA/BS) or equivalent, advanced degree (MA/MS/MBA) a plus.
  • Minimum of 2 years of experience leading event development and execution—from webinars to tradeshows and executive presentations. Renewables marketing experience preferred, but not required.
  • Understanding of event marketing best practices and trends and can advise on the best fit.
  • Experience with Salesforce, and Pardot (or similar tools); additional automation tools a plus.
  • Proven track record of managing vendor relationships and building successful partnerships.


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