
Strategic Marketing Lead
7 days ago
As a Strategic Marketing Lead at BYD Europe, you will be responsible for developing and implementing tailored marketing strategies specific to the European region. This involves creating comprehensive plans that resonate with the European target audience and working collaboratively to optimize brand visibility and drive business growth within the European market.
About the Job
The National Marketing Manager reports directly to the Country Manager and dotted line to the European Marketing Manager. Your key responsibilities will include building the brand and driving sales in Local markets by working closely with European Marketing teams, BYD dealer networks, and regional teams to facilitate development of robust quarterly marketing plans as part of the marketing plan process.
You will also take responsibility for ensuring dealer websites, signage, and any marketing materials are up-to-date and in compliance with BYD CI policy. Furthermore, you will collaborate with the European PR and Events team when planning activities in Local markets and work on steering the marketing budget, including the allocation of funds to Retailers for marketing activities.
Key Objectives and Responsibilities
- Define the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
- Plan and lead the execution of National Events, conducting post-event analysis to understand effectiveness and feed insights internally.
- Develop and manage regional advertising/digital campaigns across local markets, in conjunction with appointed agencies.
- Provide Digital assets for local market use and ensure their usage and support during national-based campaigns.
- Supervise Dealer Marketing Plans and monitor their execution from Dealer Partners.
- Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns).
- Develop and manage local advertising and PR campaigns in conjunction with appointed agencies, with the support of the PR Manager.
- Take responsibility for steering the marketing budget.
- Supervise relations with press, media, agencies, digital influencers in relation with the operational support of the PR Manager... and ensure visibility of the brand and product stories.
- Conduct post-event analysis to understand effectiveness of action and feed this information into the marketing plan process.
- Collaborate with and support the European PR and Events team when planning activities in Local markets, in relation with the PR Manager.
- Foster, grow, and nurture relations with digital media and social influencers.
- Be a brand Ambassador and work always with the Customer in mind.
- Actively engage and Collaborate on any European event or activity as needed.
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