Global Campaigns Lead

6 days ago


Helsinki, Uusimaa, Finland ABB Full time
Senior Marketing Specialist: Global Communications

This position reports to the Head of Communication, Motion Services division, and is responsible for elevating brand awareness, driving engagement, and generating business impact through global marketing communication campaigns.

Your Key Responsibilities:
  • Develop and execute global marketing communications strategies that align with ABB Motion Services business objectives.
  • Collaborate with Strategic Marketing and regional teams to define annual campaign themes based on market trends, customer needs, and business priorities.
  • Evaluate primary campaign goals, such as brand awareness, lead generation, market expansion, and customer retention, ensuring localization in collaboration with country teams.
  • Create a comprehensive campaign framework incorporating paid, earned, shared, and owned media to amplify reach and impact.
  • Maintain a unified brand voice across all communication channels by developing a cohesive messaging framework.
  • Work closely with Product Marketing and Strategic Marketing to emphasize value propositions, competitive differentiators, and customer pain points in messaging.
  • Define key performance indicators (KPIs) and reporting structures for campaign effectiveness with Marketing Automation and Digital teams.
Requirements
  • Bachelor's or higher degree in Marketing, Communications, Public Relations, or a related field.
  • 10+ years of experience in marketing communications, campaign management, or related roles.
  • Proven track record of developing and executing successful global marketing campaigns.
  • Strong analytical, problem-solving, and project management skills.
  • Exceptional written and verbal communication skills, with expertise in content creation and messaging.
  • Able to work collaboratively with cross-functional teams in a fast-paced global environment.
  • Proficient in English; proficiency in additional languages a plus.


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