Senior Marketing Specialist

7 days ago


Helsinki, Uusimaa, Finland ABB Full time
Brand Communications Expert: Motion Services

We are seeking a seasoned Brand Communications Expert to join our team and drive global marketing communication campaigns that elevate brand awareness, drive engagement, and generate business impact.

Your Key Accountabilities:
  • Develop and implement global marketing communications strategies that align with ABB Motion Services business objectives.
  • Collaborate with Strategic Marketing and regional teams to define annual campaign themes based on market trends, customer needs, and business priorities.
  • Evaluate primary campaign goals, such as brand awareness, lead generation, market expansion, and customer retention, ensuring localization in collaboration with country teams.
  • Design a comprehensive campaign framework incorporating paid, earned, shared, and owned media to amplify reach and impact.
  • Maintain a unified brand voice across all communication channels by developing a cohesive messaging framework.
  • Work closely with Product Marketing and Strategic Marketing to emphasize value propositions, competitive differentiators, and customer pain points in messaging.
  • Define key performance indicators (KPIs) and reporting structures for campaign effectiveness with Marketing Automation and Digital teams.
Requirements
  • Bachelor's or higher degree in Marketing, Communications, Public Relations, or a related field.
  • 10+ years of experience in marketing communications, campaign management, or related roles.
  • Proven track record of developing and executing successful global marketing campaigns.
  • Strong analytical, problem-solving, and project management skills.
  • Exceptional written and verbal communication skills, with expertise in content creation and messaging.
  • Able to work collaboratively with cross-functional teams in a fast-paced global environment.
  • Proficient in English; proficiency in additional languages a plus.


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