Brand Communications Expert
5 days ago
We are seeking a highly experienced Global Campaigns Lead to join our team and drive global marketing communication campaigns that elevate brand awareness, drive engagement, and generate business impact.
Your Key Responsibilities:- Develop and execute global marketing communications strategies that align with ABB Motion Services business objectives.
- Collaborate with Strategic Marketing and regional teams to define annual campaign themes based on market trends, customer needs, and business priorities.
- Evaluate primary campaign goals, such as brand awareness, lead generation, market expansion, and customer retention, ensuring localization in collaboration with country teams.
- Design a comprehensive campaign framework incorporating paid, earned, shared, and owned media to amplify reach and impact.
- Maintain a unified brand voice across all communication channels by developing a cohesive messaging framework.
- Work closely with Product Marketing and Strategic Marketing to emphasize value propositions, competitive differentiators, and customer pain points in messaging.
- Define key performance indicators (KPIs) and reporting structures for campaign effectiveness with Marketing Automation and Digital teams.
- Bachelor's or higher degree in Marketing, Communications, Public Relations, or a related field.
- 10+ years of experience in marketing communications, campaign management, or related roles.
- Proven track record of developing and executing successful global marketing campaigns.
- Strong analytical, problem-solving, and project management skills.
- Exceptional written and verbal communication skills, with expertise in content creation and messaging.
- Able to work collaboratively with cross-functional teams in a fast-paced global environment.
- Proficient in English; proficiency in additional languages a plus.
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