B2B Marketing Strategist

6 days ago


Espoo, Uusimaa, Finland Frends iPaaS Full time
About Us
Frends iPaaS is a cutting-edge technology company that helps businesses thrive in the digital era. Our mission is to redefine the future of integrations and automation, making it fast, easy, and transparent for our customers.

Job Description
We are seeking a highly skilled B2B Growth Marketer to join our marketing team. As a key member of our team, you will be responsible for driving demand generation, optimizing the digital journey, and improving website conversion rates. Your primary goal will be to increase pipeline generation and revenue expansion through upsell and cross-sell initiatives.

Your Key Responsibilities
  • Owning the website strategy and ensuring it effectively converts visitors into leads.
  • Developing and executing multi-channel ABM campaigns targeting key accounts, industries, and use cases.
  • Creating upsell and cross-sell campaigns to increase adoption and expansion within existing accounts.
  • Identifying, testing, and scaling new demand generation and retention tactics based on performance insights.
  • Tracking, measuring, and reporting on campaign effectiveness.

You'll Be A Great Fit If:
  • You have 5+ years of experience in B2B demand generation, growth marketing with a proven track record of delivering pipeline growth and revenue expansion.
  • You have experience owning website strategy and conversion rate optimization (CRO) to drive lead generation.
  • You possess strong expertise in ABM campaign execution across LinkedIn, paid media, and targeted outreach.
  • You have experience in customer marketing, upsell/cross-sell campaigns, and retention strategies.
  • You have a data-driven mindset with experience in performance analysis and marketing attribution.

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