Marketing Strategy Lead
6 days ago
About the Role at BYD Europe
As the Marketing Manager, you will be responsible for developing and executing regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
The Key responsibilities will be:
- Developing Marketing Strategies: Create and implement effective regional marketing strategies and annual plans for the brand, ensuring alignment with business objectives and Global Marketing Strategic Guidelines.
- Building Brand Awareness: Collaborate with the European PR and Event team to execute marketing activities in the region, enhancing brand awareness and influence through National Events, advertising, digital campaigns...
- Public Relations Management: Establish and maintain relationships with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
- Dealer Marketing Support: Provide dealers with marketing support and guidance, ensuring successful execution of Dealer Marketing Plans.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities, feeding the information into the marketing plan process.
- Brand Representation: Represent the brand as the Ambassador of the region within industry and key media.
- Localization and Compliance: Ensure dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
To succeed in this role, you must have:
- University Degree in Marketing, Sales or commercial disciplines.
- Solid Experience in Automotive industry or Branded Retail Products.
- 8+ years of experience in roles related to Marketing management in Automotive business.
- Excellent Digital skills
- Customer-oriented mindset.
- Excellent communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open-minded.
- Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
- Effective and eloquent communicator in English & Finnish language is mandatory (Other European languages and/or Mandarin Chinese would be a plus).
We offer:
- Competitive remuneration based on performance and experience.
- KPI variable salary.
- Company car (if applicable).
- Department & company-wide team-building events.
- Exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
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