Marketing & Communications Manager

10 hours ago

Helsinki, Uusimaa, Finland Group M Worldwide Inc. Full time
Marketing & Communications Manager We're seeking a proactive Marketing & Communications Manager for a permanent, full-time role (37.5h/week). Reporting to the Nordic Marketing & Communications Director (dotted line to the Nordic Head of Marketing), you'll execute localized marketing and communication strategies for all GroupM entities, ensuring alignment with Nordic initiatives while enhancing brand visibility and driving growth. Key Responsibilities Local Market Strategy Execution:
  1. Implement and adapt Nordic marketing strategies to local needs for relevance and impact.
  2. Act as the main contact for all local marketing and communication activities.
  3. Provide market insights to inform Nordic-level planning.
Channel & Content Management:
  1. Oversee local digital channels, ensuring alignment with Nordic strategy and local dynamics.
  2. Execute the marketing content calendar and contribute to local campaigns.
  3. Utilize digital platforms to enhance engagement, brand visibility, and client acquisition.
  4. Maintain brand consistency across GroupM entities.
Client Engagement & Events:
  1. Work with the Nordic Head of Marketing to plan and execute local client events.
  2. Align local events with regional strategies for measurable outcomes.
Corporate Communications & PR:
  1. Develop PR initiatives to strengthen GroupM's reputation locally.
  2. Build media and influencer relationships for consistent positive coverage.
Lead Generation & CRM:
  1. Support CRM and targeted campaigns with the Nordic Head of Marketing and New Business team.
  2. Manage local events and newsletters to optimize lead engagement.
Internal Communications & Employer Branding:
  1. Handle key internal communication channels (e.g., intranet, newsletters).
  2. Partner with People & Culture Lead to enhance employer branding.
Collaboration & Reporting:
  1. Work with the Nordic marketing team to ensure alignment and best practice sharing.
  2. Track campaign performance and provide insights to Nordic leadership.
What You Bring:
  1. 5+ years' experience in marketing/communications (media or advertising industry preferred).
  2. Degree in Marketing, Business Administration, or Media.
  3. Strong skills in digital marketing, CRM, content strategy, and event planning.
  4. Excellent communication skills, and experience from PR & media relations.
  5. Highly organized, collaborative, and able to manage multiple priorities.
  6. Fluent in English and Finnish
  7. Hands-on experience with tools like Canva for ad hoc content production.
Why Join Us?
  1. Access to world-class training, tools, and data from WPP & GroupM.
  2. A supportive global network of skilled colleagues.
  3. People-first culture with strong leadership and a focus on well-being.
  4. Extended occupational healthcare, a company-wide mental health day off, and additional perks (phone allowance, breakfast, lunch, sports & culture benefits, holiday bonuses).
Ready to Join?
Send your CV and cover letter (written in English) with a salary request by 22.04.2025. However, do not leave your application to the last minute, as we will review applications as they come in and kick off the interview process when we find qualified candidates. If you have any questions about the role don't hesitate to reach out to Eva Lundström, Nordic Marketing & Communications Director (eva.lundstrom@groupm.com) Please note that we are all equal-opportunity employers. GroupM is committed to adjusting our recruitment process to enable you to demonstrate your full potential. Should you require reasonable assistance, please let us know when applying. About GroupM GroupM is the leading global media agency group and part of the WPP, the world´s leading marketing communication group. GroupM includes media agencies, such as Mindshare, Wavemaker, and EssenceMediacom. GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, insight, digital, finance, proprietary tool development, and other business-critical capabilities. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders, and people. GroupM Finland, including the agencies, currently has approximately 100 people. We are located in superb premises in Kiila Korttelit in Ruoholahdenkatu 21.
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