
Automotive Brand Manager
1 day ago
This key role offers an exciting opportunity to join the BYD Europe team as a Marketing Manager, focusing on building the brand and driving sales in local markets. With 8+ years of experience in marketing management, you will develop and execute regional marketing strategies, ensuring alignment with business objectives and global guidelines.
The main responsibilities include:
- Strategy and Planning: Create and implement regional marketing strategies and annual plans for the brand.
- Brand Promotion: Collaborate with the European PR and Event team to enhance brand awareness and influence through various marketing activities.
- Public Relations: Foster good relationships with press, media, and social influencers to ensure brand visibility and reputation.
- Dealer Marketing: Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.
- Market Research: Conduct in-depth market research on the region, monitoring competitor activities and analyzing post-event results.
Key Requirements:
- University degree in Marketing, Sales, or a commercial discipline.
- Solid experience in the Automotive industry or Branded Retail Products.
- Excellent digital skills and customer-oriented mindset.
- Effective communication skills in English and Finnish, with other European languages being a plus.
What We Offer:
- Competitive remuneration based on performance and experience.
- Company car (if applicable) and departmental team-building events.
- A chance to contribute to the European transition to Zero Emissions transportation and de-carbonization of the economy.
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