
Brand and Category Lead
3 days ago
Picadeli is a global leader in the healthy fast-food industry, with a presence in over 2000 locations across Europe and the US. Our innovative salad bar concept empowers consumers to create their own delicious, healthy, and affordable meals. We are committed to making fast-food a healthier option for all and believe in empowering our employees to achieve their full potential.
Job Description
The successful candidate will play a key role in developing and executing comprehensive marketing strategies aligned with Picadeli's overall business objectives. This will involve spearheading brand development in Finland, ensuring consistency in brand messaging across channels, driving B2B narrative and thought leadership, and increasing brand strength and attractiveness. The ideal candidate will have a strong understanding of digital marketing trends and tools, as well as experience in FMCG, grocery retail, or equivalent industries. They will work closely with cross-functional teams to ensure alignment with company goals and values.
Main Responsibilities:
- Brand Management: Adapt and execute Global Brand guidelines to ensure consistent brand messaging across channels.
- Strategic Planning: Develop and execute comprehensive marketing strategies aligned with Picadeli's overall business objectives.
- Campaign Management: Collaborate with Sales Manager to develop and execute integrated marketing campaigns, promotions, and events to drive foot traffic to Picadeli Salad Bars locations and increase sales.
- Brand Extension: Develop and execute smart collaborations and promotional activities to build Food-To-Go brand awareness and market attractiveness.
- Partnerships and Collaborations: Explore and establish partnerships with local digital and PR agencies to build mutually beneficial relationships.
- Budget Management: Effectively manage marketing budgets to ensure optimal allocation of resources for maximum impact.
- Market Research: Conduct market research to identify trends, customer preferences, and competitor activities, providing insights to shape marketing strategies and promotional activities.
- Category Management: Follow HQ-led food strategy and ensure new products and assortment changes are implemented within given launch windows.
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