Product Marketing Lead

4 days ago


Helsinki, Uusimaa, Finland Supercell Full time

We are looking for a seasoned marketer with extensive product marketing experience to join our live game team (Clash Royale) within the Global Marketing team at Supercell.

About the Role

The successful candidate will bridge the gap between the marketing and product teams, driving player engagement and maximizing the game's commercial success. They will develop a strong product marketing strategy to provide memorable experiences that last forever for our players.

Key Responsibilities:

  • Overseeing market research to understand the player journey, industry trends, competitive landscape, and target customer segments.
  • Partnering closely with Insights and Analytics to conduct in-depth customer analysis to inform product development.
  • Understanding target audiences deeply to ensure messaging resonates with different customer segments.
  • Designing global marketing goals and KPIs for all evergreen campaigns in close alignment with other marketing stakeholders from Growth Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.
  • Developing a deep understanding of the game and business, including existing features, product roadmap, and live operations.


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