
Product Marketing Strategist
2 days ago
We are seeking a seasoned marketer to join our team as a Product Marketing Strategist.
About the RoleThis is an exciting opportunity for a marketing professional with extensive experience in product marketing and a passion for gaming.
The successful candidate will be responsible for driving player engagement and maximizing commercial success through effective market research, target audience analysis, and go-to-market planning.
As a key member of our global marketing team, you will work closely with internal cross-functional teams to champion the product, develop messaging around unique selling points, and present it to our players.
You will analyze product performance and user feedback to optimize evergreen marketing campaigns, help build a love for the game, and ensure that Clash Royale delivers a seamless and immersive experience for our players.
Main Responsibilities:
- Conducting market research to understand the player journey, industry trends, competitive landscape, and target customer segments.
- Developing deep understanding of the game and business, including existing features, product roadmap, and live operations.
- Closing collaboration with the game team to relay market demands and potential improvements.
- Strategizing and operationalizing player communication inside and outside the game.
- Identifying and developing growth levers through rigorous AB testing and scaling up initiatives that drive meaningful business growth.
About You
- 5+ years of experience in Product Marketing ideally in the gaming industry, entertainment, or e-commerce.
- Strong analytical skills to assess market data and product-specific performance.
- A deep understanding of the game/product development process and lifecycle management.
- Experience working with a broad range of marketing functions with a good understanding of the role of various functions.
- Growth mindset with a passion for marketing, innovation, and risk-taking.
- Licensed to work in Finland or willing to relocate.
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