Product Launch Manager

2 days ago

Helsinki, Uusimaa, Finland Dun & Bradstreet Full time

About Our Company

Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. Our team of thinkers and problem solvers is united by a shared curiosity: to find new ways to turn data into value.

This role offers a unique opportunity to lead the launch and commercialization of products across multiple markets and channels. You will be responsible for crafting go-to-market strategies, driving product adoption, ensuring revenue targets are met, and optimizing market positioning.

Key Responsibilities:
  • Develop and execute go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
  • Develop sales enablement materials, presentations, demos, and training to prepare cross-functional teams for product launches.
  • Lead cross-functional teams through product launches, defining timelines, coordinating resources, and driving communication efforts.
  • Establish clear KPIs for measuring product launch success, including adoption, market share, and revenue growth metrics.
  • Collaborate with marketing teams to develop campaigns and content that drive product awareness and demand.
  • Collaborate with sales leadership to create compelling go-to-market materials.
  • Monitor and analyze product launch performance, gathering feedback from sales and customers to refine GTM strategies.
  • Provide regular updates and insights to senior management on GTM effectiveness and ROI.
  • Own product performance in the market, tracking revenue targets, customer acquisition, and retention metrics.
  • Conduct competitive analysis to understand market positioning and differentiation, adjusting GTM strategies accordingly.
  • Work with finance and business operations teams to develop pricing models and strategies that align with market dynamics and company objectives.
  • Act as the voice of the customer within the organization, ensuring products meet user needs and expectations.
  • Act as a mentor and coach to junior product managers and GTM teams, providing guidance and support.
Requirements:
  • Bachelor's degree in Business Administration, Marketing, Project Management, Technology, or related fields.
  • At least 8 years of experience in B2B pre-sales, solutions consulting, product management, or project management on data analytics products/industry, with at least 3 years in a senior GTM position.
  • Strong understanding of market research, competitive analysis, and customer needs assessment.
  • Proven track record of managing product launches and go-to-market strategies.
  • Analytical capabilities to assess market performance and adjust strategies accordingly, results-oriented, with proven ability to multitask and prioritize.
  • Strategic thinking and ability to align go-to-market strategies with broader business goals.
  • Strong understanding of the product lifecycle, customer journey, and the role of product management in go-to-market success.
  • Exceptional leadership and interpersonal skills, with the ability to manage and influence cross-functional teams.
  • Excellent communication, project management, and presentation skills.
  • High attention to detail, with the ability to manage multiple tasks and deadlines.
  • Deep understanding of the industry and market trends relevant to our products.
  • Proficiency in Microsoft Office Suite skills.
  • Show an ownership mindset in everything you do. Be a problem solver, be curious, and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
  • Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues, and mentors as well as widen and broaden your competencies through structural courses and programs.
  • Where applicable, fluency in English, Finnish, and languages relevant to the working market.

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