Product Marketing, Clash Royale
3 days ago
Helsinki – onsite – full-time, permanent
Product Marketing, Clash RoyaleWe are looking for a seasoned marketer with extensive product marketing experience who thrives in a multifunctional and uber-collaborative environment and is obsessed with providing the best player experience. We value those who bring a fresh perspective, enjoy experimentation, and thrive in an environment that challenges traditional norms.
You will be part of a live game team (Clash Royale) within the Global Marketing team and will bridge the gap between the marketing and product teams. The focus would be on driving player engagement and maximizing the game's commercial success, ensuring we have a strong product marketing strategy to provide memorable experiences that last forever for our players.
You will work closely with internal cross-functional teams to champion the product, explain how it fits into the market, meet players' needs, and present it to our players. This includes developing messaging around our USPs, understanding competitive dynamics, planning launches of new features, and adapting the marketing strategy based on user engagement and feedback.
You can have your particular skill (or a few), and we don't expect you to be perfect in everything. What's more important is your eagerness to analyze product performance and user feedback to optimize evergreen marketing campaigns, help build a love for the game, and ensure that Clash Royale delivers our players a seamless and immersive experience that ultimately converts into pure fandom.
Responsibilities
- Overseeing market research to understand the player journey, industry trends, competitive landscape, and target customer segments. Partner closely with Insights and Analytics to conduct in-depth customer analysis to inform product development.
- Understand target audiences deeply to ensure messaging resonates with different customer segments.
- Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with Regional teams to amplify these tentpoles with local flavor and cultural relevance.
- Design global marketing Goals and KPIs for all evergreen campaigns in close alignment with other marketing stakeholders from Growth Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.
- Work closely with the game team to relay market demands and potential improvements. Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
- Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.
- Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, platform featuring, and store optimization (ASO).
- Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
Requirements
- 5+ years of experience in Product Marketing ideally in the gaming industry, entertainment, or e-commerce.
- Strong analytical skills to assess market data and product-specific performance.
- A deep understanding of the game/product development process and lifecycle management.
- Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.
- Experience in giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules.
- Growth mindset with a passion for marketing, innovation, and risk-taking.
- Located in or willing to relocate to Helsinki.
Benefits and Compensation
We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life. We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose.
About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters. Our mission is to create great games that as many people as possible play for years and that are remembered forever.
Then just apply here
We're looking forward to hearing from you. It's always exciting to receive thoughtful applications.
Name *
Phone *
Email *
Cv * We accept PDF, DOC, DOCX, JPG and PNG files. Add file
Link to portfolio or other site
Where did you hear about this position? *
This information is optional. We are gathering gender information for statistical data to improve our diversity outreach initiatives. Giving this optional information does not affect your recruitment process in any way.
We at Supercell collect your application data to manage and plan our recruitment activities globally.
#J-18808-Ljbffr-
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentProduct Marketing, Clash RoyaleWe are looking for a seasoned marketer with extensive product marketing experience who thrives in a multifunctional and uber-collaborative environment and is obsessed with providing the best player experience. We value those who bring a fresh perspective, enjoy experimentation, and...
-
Product Marketing Lead
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeWe are looking for a seasoned marketer with extensive product marketing experience to join our live game team (Clash Royale) within the Global Marketing team at Supercell.About the RoleThe successful candidate will bridge the gap between the marketing and product teams, driving player engagement and maximizing the game's commercial success. They will develop...
-
Senior Release Engineer, Clash Royale
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentSenior Release Engineer, Clash RoyaleCalling All Build & Release WizardsThe Clash Royale team is on the hunt for an experienced Build & Release Engineer to help us deliver epic updates and fresh content to millions of players worldwide. Whether it's new app versions or server-powered content updates, you'll be the...
-
Product Marketing Strategist
2 days ago
Helsinki, Uusimaa, Finland Supercell Full timeWe are seeking a seasoned marketer to join our team as a Product Marketing Strategist.About the RoleThis is an exciting opportunity for a marketing professional with extensive experience in product marketing and a passion for gaming.The successful candidate will be responsible for driving player engagement and maximizing commercial success through effective...
-
Senior Gameplay Designer, Clash Royale
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – hybrid – full-time, permanentSenior Gameplay Designer, Clash RoyaleWe're looking for a Game Designer to join one of our most exciting games, Clash Royale, and help shape it into an even bigger hit We're looking for someone who's unafraid to aim beyond what's been seen before, and can follow that up with execution. Your main responsibility on...
-
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentSenior Release Engineer, Clash RoyaleCalling All Build & Release WizardsThe Clash Royale team is on the hunt for an experienced Build & Release Engineer to help us deliver epic updates and fresh content to millions of players worldwide. Whether it's new app versions or server-powered content updates, you'll be the...
-
Performance Marketing Expert
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentShape the world of mobile gaming at SupercellWe're looking for a product-minded and entrepreneurial problem solver to join our Performance Marketing team. As a Performance Marketing expert, you'll own everything performance marketing related to our Live Games (Clash Royale, Clash of Clans, Hay Day, and Brawl Stars)...
-
Clash Royale Product Specialist
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeRequirements:A minimum of 5+ years of experience in Product Marketing ideally in the gaming industry or e-commerce.Strong analytical skills to assess market data and product-specific performance.A deep understanding of the game/product development process and lifecycle management.Experience working with a broad range of marketing functions (e.g., brand,...
-
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentEsports Manager, Clash of ClansThe Esports Manager for Clash of Clans will lead our competitive gaming strategy and design a global program that captivates players at all skill levels. This role focuses on creating engaging and meaningful experiences - in- and out of game - that surprise and delight players, build...
-
Marketing Operations Manager
7 days ago
Helsinki, Uusimaa, Finland Supercell Full timeOur Company CultureWe're a game development company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters. To make six games, we've killed dozens along the way. That's because we're...
-
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – hybrid – full-time, permanentSenior Gameplay Designer, Clash RoyaleWe're looking for a Game Designer to join one of our most exciting games, Clash Royale, and help shape it into an even bigger hit We're looking for someone who's unafraid to aim beyond what's been seen before, and can follow that up with execution. Your main responsibility on...
-
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentPerformance Marketing, Central teamShape the world of mobile gaming at Supercell, where your Performance Marketing skills bring thrilling games to life, connecting them with millions of players across the globe. Are you the new Performance Marketing expert to join our team?We value results-oriented team players...
-
Marketing Producer, Central Marketing
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentMarketing Producer, Central MarketingWe're seeking a Marketing Producer to bring operational excellence to our teams. Step into the heart of a new global marketing organization, where you'll engage with iconic game brands and captivate millions of dedicated gamers worldwide. We're looking for a highly structured...
-
Performance Marketing, Central team
7 days ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentPerformance Marketing, Central teamShape the world of mobile gaming at Supercell, where your Performance Marketing skills bring thrilling games to life, connecting them with millions of players across the globe. Are you the new Performance Marketing expert to join our team?We value results-oriented team players...
-
Marketing Data Science Expert
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeAbout SupercellWe are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters.To make six games, we've killed dozens along the way. That's because we're obsessed with quality....
-
Senior Product Leader for Supercell ID
7 days ago
Helsinki, Uusimaa, Finland Supercell Full timeAbout Us">Supercell is a game development company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. We've released six successful games globally, including Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters. Our mission is to create engaging games that players enjoy for years, and we put together...
-
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentMarketing Producer, Central MarketingWe're seeking a Marketing Producer to bring operational excellence to our teams. Step into the heart of a new global marketing organization, where you'll engage with iconic game brands and captivate millions of dedicated gamers worldwide. We're looking for a highly structured...
-
Senior Product Manager, ID
3 days ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentSenior Product Manager, Supercell IDWe are looking for an experienced Senior Product Manager to lead the direction for Supercell ID, an in-house identity platform that powers the player experience across all Supercell live games. You will own the product strategy and roadmap for Supercell ID, shaping our identity...
-
Marketing Producer, Hay Day
4 days ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentMarketing Producer, Hay DayThis is your opportunity to work with a great team on one of the greatest farming simulator games in history, and continue to bring joy to the millions of players that enjoy our beloved game so muchWe are looking for a Marketing Producer for Hay Day to bring operational excellence to our...
-
Economy Manager, Clash of Clans
1 week ago
Helsinki, Uusimaa, Finland Supercell Full timeHelsinki – onsite – full-time, permanentEconomy Manager, Clash of ClansWe are looking for an Economy Manager who will join us to drive growth of Clash of Clans by managing and optimizing its free-to-play game economy. You will have the unique opportunity to work on one of the biggest and most recognizable mobile games in the world, and directly shape how...
