Senior Marketing Director

2 weeks ago

Helsinki, Uusimaa, Finland BYD Europe Full time

About BYD Europe

As the Marketing Manager, you will be responsible for building the brand from 0 to 1 and driving sales in the local market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering.

The Key responsibilities will be:

  • Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
  • Brand Promotion and Awareness: Collaborate with the European PR and Event team for all marketing activities execution in the region such as National Events, advertising, digital campaigns... to enhance the brand awareness and influence.
  • Public Relations: Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
  • Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
  • Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct post event analysis to understand effectiveness of action and feed this information into the marketing plan process.
  • Brand Ambassador: Be the brand Ambassador of the region within industry and key media.
  • Localization and Compliance Management: Ensure dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
Required Skills and Qualifications

You must have:

  • University Degree in Marketing, Sales or commercial disciplines.
  • Solid Experience in Automotive industry or Branded Retail Products.
  • 8+ years of experience in roles related to Marketing management in Automotive business.
  • Excellent Digital skills
  • Customer-oriented mindset.
  • Excellent communications and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open-minded.
  • Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
  • Effective and eloquent communicator in English & Finnish language is mandatory (Other European languages and/or Mandarin Chinese would be a plus).
Benefits

We offer:

  • Performance and experience-based competitive remuneration, KPI variable salary, company car (if applicable).
  • Department & company-wide team-building events.
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

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