Senior Customer Marketing Specialist

2 days ago

Helsinki, Uusimaa, Finland Nexi Group Full time
Job Description

Why join us in 2025?

Think of the digital tools we use daily - from virtual shopping to contactless payments. They're shaping our future. Join us in influencing the future of digital payments in an innovative environment. With our global merger, the opportunities for personal growth and collaboration are immense.

About The Merchant Solutions Marketing Team

The Merchant Solutions (MS) business unit addresses our customers' payment acceptance needs in physical stores. MS serves both Large and Key Accounts (LAKA) with customized support models and Small and Medium Enterprises (SMEs) with scalable service options. Our offerings include payment terminals, payment settlement services (Acquiring), a variety of Value-Added Services (VAS), and comprehensive customer support. We engage with the market both directly through our own sales and customer service teams, as well as through partners.

The MS Marketing team leads commercial management, pricing, proposition planning, and marketing communication for Nets' MS business in Finland. Marketing Communication is driven by two resources: a Marketing Manager who focuses mainly on brand building, partner marketing, events, product launches, and sales enablement, and a Senior Customer Marketing Specialist (this open role) focusing on customer value management and online marketing.

Job Description

As a Senior Customer Marketing Specialist, you will lead our communication towards our extensive base of existing customers. Your main task is to help us build closer relationships with our long-time customers, educate our customers about Nets' solutions to help them get the full value from our offering, and drive added value for Nets through cross-selling core products and upselling value-added services to our customers. You will do this by building a comprehensive customer communication setup, including:
  • defining target groups for different messages and email paths
  • building email marketing automation mechanisms
  • making a customer communication content plan
  • creating content for email marketing, website, and social media
  • measuring the results of customer communication (customer satisfaction, cross- and upsell value, etc.)
  • managing ad hoc customer communication
  • looking after the customer experience throughout different phases of the customer journey in a variety of touchpoints
You will be the local main user of marketing automation and CRM tools and participate in the continuous development of tools and processes on the Nordic level. You will collaborate and share best practices closely, especially with Nordic colleagues, but also with country organizations and centralized teams across Europe.

You will also be the local point of contact for a centralized Digital Marketing team. You will plan our new customer acquisition campaigns (paid online advertising) together with the digital team that executes our online actions. You'll also work on SEO and content production for our website and social media.

Qualifications

The Senior Customer Marketing Specialist role offers an opportunity to work on multiple domains of marketing but also demands a wide range of skills and capabilities. At the core of the role is the ability to understand and develop the customer experience that our communication creates for different types of customers. For this, a level of analytical capability and ability to work with data is needed. High-quality content creation for multiple channels (email, website, social media) is an essential skill. Interest in and experience in marketing technology is also necessary.

We're looking for a well-organized self-starter with a hands-on approach to work. You need to be able to develop and execute on your areas of ownership independently, but support from the local marketing team, as well as specialists and stakeholders from the group, will be close by to support when needed and will always be available.

Experience And Profile
  • An academic degree in e.g. marketing, business, communication, information systems
  • You come with experience from a marketing role, preferably in the space of marketing automation, customer value management, online marketing, or similar
  • Fluent in spoken and written Finnish and English with strong content creation and presentation skills
  • An able user of Excel, PowerPoint, and other standard office software
  • Experience on customer platforms such as HubSpot and Salesforce Marketing Cloud or marketing automation tools such as Marketo and Mailchimp is highly valued
  • Experience in the payments industry or other financial services is meritorious but not required
Apply now

If this opportunity resonates with you, we'd love to hear from you Please apply at your earliest convenience. We'll be reviewing applications continuously and closing the position once we've found the right fit. We are committed to creating a diverse culture where talents from all walks of life can feel like they truly belong.
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