Demand Generation Team Lead, B2B Marketing Strategist

1 month ago

Helsinki, Uusimaa, Finland Wolt Full time
About the Role

We are seeking an experienced Demand Generation Team Lead to join our team at Wolt. As a key member of our marketing team, you will be responsible for developing and executing large-scale, global digital B2B performance campaigns.

Key Responsibilities
  • Own and manage all B2B paid campaigns, including Merchant/Marketplace, Wolt for Work, and Wolt Drive, ensuring they are implemented efficiently and with best practices.
  • Design and build the entire user acquisition strategy across regions, products, platforms, and audiences, including sales-led and product-led approaches.
  • Hire, manage, and train professionals to manage all paid channels, including PPC, paid publications, content syndication, and others.
  • Optimize and report on all paid activities, identifying leaks in the funnel and suggesting improvements to customer acquisition campaigns.
  • Ensure all campaign assets, including ad copy and creatives, are updated, optimized, and set for success.
  • Collaborate with local Sales teams to align on the best acquisition strategy based on their needs, building a robust feedback loop and ensuring SLAs are met.
  • Work closely with other B2B marketing teams to develop a holistic approach to customer acquisition.
  • Collaborate with local and central teams on creatives, messages, deliverables, and localization of all required campaign assets.
  • Set KPIs across all demand gen channels and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.
  • Create A/B testing cycles to maximize campaign performance.
Requirements
  • At least some years of experience managing large-scale acquisition teams in a B2B tech/SaaS environment.
  • At least some years of experience as a PPC manager, and/or media buying in a global internet company and/or well-known agency.
  • A track record of delivering outstanding results and generating sales.
  • Deep knowledge and expertise on various PPC platforms, including Google Ads, YouTube, Facebook, Instagram, and LinkedIn, as well as direct media buying, Intent platforms, ABM platforms, content syndication, Google Analytics, etc.
  • Strong understanding of all aspects of digital marketing, including website, UX, content, creatives development, lead generation, scoring, nurturing, email marketing.
  • Analytical thinker, methodological, ROI-oriented, but also able to see the big picture and think strategically.
  • Exceptional attention to detail.
  • Strong problem-solving and fact-based decision-making skills.
  • Excellent written and oral communication skills in English.
  • Strong ability to prioritize tasks to maximize impact and meet KPIs.

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