B2B Content Marketing Strategist

1 month ago


Helsinki, Uusimaa, Finland Wolt Full time
{"title": "B2B Content Marketing Lead", "description": "Role Overview

Wolt, a Finnish technology company, is seeking an experienced Content Marketing Lead to join its Global B2B Marketing team. As a key member of the team, you will be responsible for developing and implementing a holistic B2B marketing content strategy, creating engaging content that drives customer acquisition, engagement, and growth.

Key Responsibilities
  1. Develop and own the B2B content marketing strategy across B2B verticals, aimed at acquisition, retention, engagement, and growth.
  2. Lead, mentor, and grow the global B2B content marketing team while remaining hands-on with projects.
  3. Own the creation and editing of various content assets for B2B business units and channels.
  4. Use analytics tools to monitor content performance and optimize impact.
  5. Collaborate with internal stakeholders to establish consistent messaging and terminology across communication channels.
  6. Develop and maintain content creation guidelines to ensure all content meets brand standards.
  7. Manage and collaborate with subcontractors for graphic design and content production.
Requirements

To succeed in this role, you will need to have a strong background in content marketing, excellent writing and editing skills, and the ability to lead and mentor a team. You should also be familiar with analytics tools and have experience working with subcontractors.

We are looking for a highly motivated and creative individual who is passionate about content marketing and can bring new ideas and perspectives to the team.

", "lang_code": "en-US"}

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