Senior Marketing Automation Consultant
1 month ago
Columbia Road is seeking a highly skilled Marketing Automation Consultant to join our team. As a key member of our team, you will be responsible for driving business impact for our clients by combining your business understanding with hands-on technical skills.
You will work at the heart of digital sales, from getting an understanding of the business challenges to planning, building, and executing successful marketing automation solutions and activities. Our team consists of business consultants who understand software and highly talented business-driven design and technology specialists.
We offer a diverse and inclusive workplace, and our extensive onboarding and your fellow Roadies will ensure that you'll feel comfortable from day one.
Key Responsibilities- Plan and execute impactful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.
- Implement and operate marketing automation platforms, including designing customer journeys, creating complex automations, personalizations, and system configuration.
- Design and implement customer data architectures and derive business insights from complex data.
- Solve our customers' business challenges with your analytical mindset and excellent business understanding.
- Marketing automation: Extensive operational experience from creating complex automations, personalization, and system configuration in platforms such as Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), Hubspot, Adobe Marketing Cloud/Marketo, Dynamics 365 Marketing, Eloqua, and/or Exponea/Bloomreach.
- Data management: Designing customer data architectures, integrating, and utilizing customer data from various sources, e.g., CRMs, CDPs, and/or DMPs.
- Tech-savviness: Interest and ability in resolving technical challenges, understanding, and discussing the technical side of MarTech tools in cross-competence teams.
- Business mindset: Analytical and curious mindset, ability to see outside the box, and create an actionable plan for solving business challenges.
- Languages: Working proficiency in Finnish and English.
- A community-led organization with a high level of autonomy.
- Option to buy stocks of the company through the common employee share program.
- Yearly bonus based on company performance.
- Recurring training and learning sessions to support your professional growth.
- A diverse, equitable, and inclusive workplace.
- Offices in downtown Helsinki (with gym and pool) and Tampere.
- Pick the laptop, phone of your choosing.
- Extensive health care services, including dental and mental health.
- Insurance for travel and free-time.
- Lunch benefit.
- Phone benefit.
- Weekly breakfasts and healthy daily refreshments.
- Flexible vouchers for sports, culture, commuting, and massage.
- Option to have a bicycle salary alternative as a part of total compensation.
- Recurring Roadie-ideated events and activities.
- Childcare services when your child falls ill.
- A possibility to book the office for private events during the weekends.
- Compensation for working on open source or social programs in your free time.
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