
Sportsbook Growth Strategist
3 days ago
Veikkaus is a leading gaming company in Finland, dedicated to creating joy through games while protecting it. We strive to be a trailblazer in the gaming industry, focusing on responsible player experience and employee wellbeing.
Sportsbook Growth Manager RoleWe are seeking a highly motivated strategic thinker to join our team as a Sportsbook Growth Manager. This role requires strong analytical skills, commercial understanding, and a passion for sports betting.
Key Responsibilities:- Competitive Positioning & Growth Strategy:
- IDentify growth areas and key selling points for Veikkaus Sportsbook in a competitive landscape.
- Develop strategies to compete effectively with multiple operators.
- Work closely with marketing to position the sportsbook effectively.
- Data Analysis & Insights:
- Analyze betting patterns, customer segmentation, and impact by various growth initiatives.
- Use data-driven insights to refine commercial strategies and optimize sportsbook performance.
- Market Research & Customer Understanding:
- Conduct market research to identify trends and opportunities.
- Gain a deep understanding of our customer base to drive strategic decisions.
- Use insights to influence partnership approaches and other teams' priorities.
- Product Marketing & Consumer Engagement:
- Understand market dynamics and customer engagement from a core betting perspective.
- Collaborate with product teams to enhance the sportsbook experience and portfolio.
- Commercial Betting Strategy:
- Manage payback models and set ROI-driven budgets/targets.
- Ensure strategic partnerships align with commercial objectives.
- Drive customer incentives that complement our betting portfolio.
- Stakeholder & Partner Collaboration:
- Work closely with marketing, trading, and operational support teams in a fast-paced environment.
- Collaborate with suppliers and partners to improve the commercial offering.
- Drive sportsbook improvements alongside Product Owners and Product Managers.
- A strong background in sports betting, with an in-depth understanding of market dynamics, customer behavior, and competitive positioning.
- A balanced approach to growth, ensuring liabilities, risks, and trading strategies are well-managed.
- The ability to work independently, identifying and implementing changes to improve the sportsbook.
- Excellent analytical skills, capable of interpreting data and translating it into actionable insights.
- The ability to thrive in fast-paced environments, collaborating effectively with multiple stakeholders.
- A strong financial understanding, with experience in managing payback models and setting strategic budgets.
- Strong negotiation skills, capable of securing partnerships that enhance the betting portfolio.
- At least 5 years of experience in similar roles with a company operating in competitive markets, with a proven track record of driving growth, optimizing commercial strategies, and delivering measurable results.
We offer versatile and extensive employee benefits, making sure that our employees enjoy coming to work every day. With us, you get to do work that makes a difference, in a spirited work community that is constantly developing.
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