Business Development and Category Manager

5 days ago


Helsinki, Uusimaa, Finland Picadeli Full time

About the Job

Picadeli is a fast-growing international company that has established more than 2000 points of sale across Europe and the US. We offer a high-tech salad bar concept where customers can pick and mix their own delicious, healthy, and affordable salads.

We are seeking a highly skilled Marketing and Category Manager to join our team. The successful candidate will have a strong understanding of digital marketing trends and tools, as well as experience from FMCG, grocery retail, or equivalent business/industry.

Main Responsibilities:

  • Brand Extension: Responsible for building our Food-To-Go brand awareness and market attractiveness by developing and executing smart collabs and promotional activities and events.
  • Category Management: Ensure alignment with HQ-led food strategy and manage local new product development process.
  • Market Research: Conduct market research to identify trends, customer preferences, and competitor activities, providing insights to shape marketing strategies and promotional activities.


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