Print & Outdoor Senior Specialist

3 days ago

Helsinki, Uusimaa, Finland GroupM Full time

Join to apply for the Print & Outdoor Senior Specialist role at GroupM Finland

Are you ready to shape the future of Print & Out of Home advertising?

Do you have a passion for innovation and a vision for how technology can transform media planning?

We are looking for a skilled and experienced Print & Out Of Home (OOH) media planner to join our team as a Print & Outdoor Senior Specialist to lead the way in planning and executing OOH campaigns. This is a senior-level role that goes beyond traditional media planning—it's about embracing the future of Print & OOH by leveraging technology, data and AI to deliver smarter, more impactful strategies and campaigns.

If you're an expert in Print & OOH media with a forward-thinking mindset and a desire to drive change, we want to hear from you

What You'll Do:
  • Plan and Execute Campaigns: Take ownership of client accounts by planning and executing Print & OOH campaigns that meet client objectives.
  • Client Communication & Guidance: Communicate with internal client teams or clients directly to understand their objectives, providing strategic guidance on media selection and presenting rationale to media selection and create campaign reports.
  • Educate and Inspire the Team: Act as a thought leader within the team, sharing knowledge on how technology can transform advertising and training others to adopt these innovations.
  • Provide Strategic Guidance: Collaborate with clients and internal teams to align campaign strategies with broader marketing goals, ensuring campaigns deliver measurable results.
  • Stay Ahead of Trends: Keep up to date with advancements in media and technology to ensure our media strategies remain at the forefront of the industry.
  • Incorporate AI into Marketing: Identify opportunities to use AI tools and techniques to improve campaign effectiveness, streamline processes, and enhance decision-making.
Who You Are:
  • Have preferably 5+ years of experience in Print & OOH media planning and execution.
  • Understand the fundamentals of Print & OOH media but also have a vision for how technology is reshaping the industry.
  • Possess strong strategic thinking and the ability to connect client objectives with actionable media strategies.
  • Have experience working with AI tools and platforms and understand how they can be applied to improve marketing processes and outcomes.
  • Are a collaborative team player who enjoys educating and inspiring others to embrace new ways of working.
  • Demonstrated ability to meet deadlines and deliver projects within scope. Strong self-management skills including precision and accountability.
  • Have an analytical mindset with attention to detail and a drive to continuously improve.
  • Have fluent oral and written Finnish and English language skills.
  • You are familiar with the systems used in agencies for planning and buying Print & OOH media.
Why Join Us?

This is not just another job; it's an opportunity to work with leading global and local brands and learn something new every day Here's what you can expect:

  • Access to world-class training, tools, data, and systems from WPP and GroupM.
  • A fantastic network of skilled, supportive, and friendly colleagues from around the globe.
  • A commitment to putting people first with high-quality leadership.
  • Benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits.
  • Extended occupational healthcare.
  • Holiday bonuses according to company policy.
About Us:

GroupM is the leading global media investment management operation, serving as the parent company to WPP media agencies like Mindshare, EssenceMediacom, and Wavemaker. Our mission is to maximize the performance of our agencies and clients through innovative solutions, insights, and collaboration.

Interested?

We'd love to learn more about you Please submit your CV and application through our recruitment system as soon as possible, but no later than April 7th. We go through applications and start interviews during the application process.

For any questions about the role, feel free to contact Tommi Partanen, Head of Audio & Video, Head of Print & OOH, at tommi.partanen@groupm.com or call +358505697858.

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