
Global Social Media and Influencer Relations Specialist
3 days ago
Helsinki
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company's product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company's net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company's share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com
We are looking for a creative, social and commercially driven
GLOBAL SOCIAL MEDIA AND INFLUENCER RELATIONS SPECIALIST
to join our vibrant Go-to-Market team at Marimekko´s HQ in Helsinki.
As our Global Social Media and Influencer Relations Specialist your main responsibility is to plan and support influencer marketing activities, social media content, concept creation and roll-out to respond to the needs of Marimekko´s global business and overall social media strategy. You are the specialist in knowing what engages our organic social media community.
This is a full-time permanent position starting as soon as possible and in which you will report to Marimekko's Head of Go-to-Market.
Main responsibilities:
- Independently plan and execute engaging weekly organic social media rollouts, ensuring alignment with global social media strategy
- Coordinate, create and brief content for social media channels, produced both in-house as well as through use of external content creators
- Support global influencer marketing activities, content coordination, influencer brief creation, seasonal gifting and sample management
- Daily publishing in Marimekko's organic SoMe channels
- Daily management of Marimekko's organic social community
- Monitor and analyse content to ensure organic social media engagement and follower growth, in close collaboration with the Global Social media manager and the Global Influencer relations manager
- Lead and develop Marimekko's community management processes and strategies
- Liaise with, and update local markets and other internal stakeholders about social media plans
In order to succeed in the role, you have:
- A relevant educational background in Marketing, Brand Management or Communication
- Minimum 3 years of professional experience developing and executing organic social media strategies and managing online communities.
- A results-driven and commercial mindset and a strong sense of customer excellence
- A creative and hands-on ability to ideate organic social media content concepts
- Content creation and light video editing skills
- A strong understanding of the global influencer landscape and hands-on experience from working with international influencer management (PR agency, Showroom, in-house or other relevant context)
- The ability to prioritize work and lead projects independently
- Great relationship building and coordination skills
- Excellent communication and presentation skills
- Fluency in Finnish and English, both verbal and written.
At Marimekko we encourage people to be themselves and value diversity. We believe in fairness and doing things together, using common sense and finding joy in our work. If you connect with these values and have the right background, we might be able to offer you a unique opportunity to work in an exciting, international environment with one of the most iconic lifestyle brands.
If all this sparks your interest and you feel like you are the one we are looking for, please send your application including your CV and cover letter with salary expectation via our career site. We will start the interviews already during the application period so please, let us hear from you as soon as possible but no later than on 14.03.2025. For more information about the role, please contact Anna Hammar, Head of Go-to-market, by email: anna.hammar@marimekko.com
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