Print & Outdoor Expert

4 days ago


Helsinki, Uusimaa, Finland GroupM Full time

Join Our Team

We're part of GroupM, the world's leading media investment management operation. As a key player in this dynamic environment, we're seeking an experienced Print & Out Of Home (OOH) media planner to help shape the future of OOH advertising.

Your Role

As a Senior OOH Planner, you'll be responsible for developing and executing comprehensive OOH campaigns that drive tangible results for our clients. You'll collaborate closely with internal teams and clients to understand their objectives and provide expert guidance on media strategy.

Main Responsibilities

  • Develop and execute comprehensive OOH campaigns that meet client objectives and exceed expectations.
  • Work closely with internal teams and clients to understand their objectives and provide strategic guidance on media selection.
  • Act as a thought leader within the team, sharing knowledge on the latest trends and innovations in OOH media.
  • Provide expert guidance to clients and internal teams on media strategy, ensuring alignment with broader marketing goals.
  • Stay ahead of industry trends, keeping up to date with the latest advancements in media and technology.
  • Craft innovative solutions using AI tools and techniques to enhance campaign effectiveness.

Requirements

  • At least 5 years of experience in Print & OOH media planning and execution.
  • A deep understanding of Print & OOH media principles, combined with a forward-thinking approach to the impact of technology on the industry.
  • Strong strategic thinking abilities, enabling connection between client objectives and actionable media strategies.
  • Experience working with AI tools and platforms, along with a solid grasp of their application in enhancing marketing processes and outcomes.
  • A collaborative mindset and enthusiasm for teaching and inspiring others to adopt new approaches.
  • Able to work independently, managing projects effectively and meeting deadlines with precision and accountability.
  • An analytical mindset with attention to detail and a commitment to continuous improvement.
  • Fluent in both Finnish and English languages, spoken and written.
  • Familiarity with agency systems for planning and purchasing Print & OOH media.


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