Digital Media Strategist

5 days ago


Helsinki, Uusimaa, Finland GroupM Full time

About GroupM

GroupM is the leading global media investment management operation, serving as the parent company to WPP media agencies like Mindshare, EssenceMediacom, and Wavemaker. Our mission is to maximize the performance of our agencies and clients through innovative solutions, insights, and collaboration.

Job Description

We are looking for a skilled and experienced Print & Out Of Home (OOH) media planner to join our team as a Senior OOH Planner to lead the way in planning and executing OOH campaigns. This is a senior-level role that goes beyond traditional media planning—it's about embracing the future of Print & OOH by leveraging technology, data, and AI to deliver smarter, more impactful strategies and campaigns.

Responsibilities

  • Plan and Execute Campaigns: Take ownership of client accounts by planning and executing Print & OOH campaigns that meet client objectives.
  • Client Communication & Guidance: Communicate with internal client teams or clients directly to understand their objectives, providing strategic guidance on media selection and presenting rationale to media selection and create campaign reports.
  • Educate and Inspire the Team: Act as a thought leader within the team, sharing knowledge on how technology can transform advertising and training others to adopt these innovations.
  • Provide Strategic Guidance: Collaborate with clients and internal teams to align campaign strategies with broader marketing goals, ensuring campaigns deliver measurable results.
  • Stay Ahead of Trends: Keep up to date with advancements in media and technology to ensure our media strategies remain at the forefront of the industry.
  • Incorporate AI into Marketing: Identify opportunities to use AI tools and techniques to improve campaign effectiveness, streamline processes, and enhance decision-making.

Requirements

  • Have preferably 5+ years of experience in Print & OOH media planning and execution.
  • Understand the fundamentals of Print & OOH media but also have a vision for how technology is reshaping the industry.
  • Possess strong strategic thinking and the ability to connect client objectives with actionable media strategies.
  • Have experience working with AI tools and platforms and understand how they can be applied to improve marketing processes and outcomes.
  • Are a collaborative team player who enjoys educating and inspiring others to embrace new ways of working.
  • Demonstrated ability to meet deadlines and deliver projects within scope. Strong self-management skills including precision and accountability.
  • Have an analytical mindset with attention to detail and a drive to continuously improve.
  • Have fluent oral and written Finnish and English language skills.
  • You are familiar with the systems used in agencies for planning and buying Print & OOH media.


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