Paid Advertising Specialist

2 days ago


Helsinki, Uusimaa, Finland LinkedIn - Jobboard Full time

CapsLock delivers digital marketing services that help businesses grow their sales.

We foster a culture centered around people, client orientation, quality, continuous improvement, integrity, and strong relationships. Our team is diverse, skilled, and multilingual, with a presence worldwide.

Key Responsibilities:

  • Create, launch, and refine paid media campaigns on multiple digital platforms to achieve high conversion rates and maximum profitability.
  • Make informed decisions about budget allocation and bid parameters to optimize results.
  • Regularly monitor campaign performance and identify areas for improvement.
  • Test innovative strategies based on insights gained from campaign management.
  • Effectively manage media buys using KPIs to maximize ROI.
  • Evaluate campaign success by meeting both short-term and long-term objectives.
  • Meet assigned targets while maintaining a low cost-per-acquisition.
  • Identify opportunities to streamline processes and improve efficiency.

Requirements:

  • 5+ years of experience in digital marketing with a focus on media buying.
  • 3+ years of experience in PAID ADVERTISING.
  • Strong expertise in Taboola/Outbrain/Yahoo.
  • Lead generation experience.
  • Proven track record in managing high-volume campaigns, complex targeting strategies, and achieving results.
  • Understanding of marketing channels, attribution, and performance metrics.
  • Ability to analyze data, draw insights, and implement effective strategies.
  • Strategic thinking and creativity.
  • Organizational and multitasking skills.
  • Willingness to learn and take calculated risks.
  • Ability to quickly adapt to new ad platforms and tools.
  • Upper-Intermediate English level.
  • Long-term commitment (2+ years).
  • NO agency ownership or sub-hiring.

Benefits:

  • Unlimited sick leave for recovery and well-being.
  • Fully remote work environment with flexibility.
  • Ongoing learning opportunities, including workshops and conferences.
  • Home office setup support for optimal productivity.
  • Flexible fitness program allowance for physical well-being.


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