Programmatic Advertising Specialist

2 days ago


Helsinki, Uusimaa, Finland Dentsu Finland Oy Full time

Dentsu Finland Oy is seeking a highly skilled Programmatic Advertising Specialist to join our dynamic team. As a key member of our media practice, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms.

About the Role:

In this role, you will take ownership of dedicated accounts, guiding both internal and external clients in making strategic decisions for their digital media purchases. Your specialization will shine as you work with programmatic and social media platforms, ensuring efficiency and effectiveness at every step.

Key Responsibilities:

  1. Develop and implement programmatic and social media strategies, leveraging data-driven insights to drive campaign success.
  2. Manage and optimize digital advertising campaigns across various platforms, ensuring maximum ROI.
  3. Collaborate with clients to understand their goals and objectives, developing tailored solutions to meet their needs.
  4. Stay up-to-date with industry trends and developments, applying knowledge to improve campaign performance.
  5. Build strong relationships within the client services team and with clients, fostering a culture of excellence and collaboration.

Requirements:

  • At least one to two years of experience in programmatic and paid social advertising.
  • Familiarity with digital media buying platforms, such as DV360 and/or Adform, and Meta.
  • Excellent analytical skills, with ability to interpret data and make informed decisions.
  • Strong communication and interpersonal skills, with ability to build strong relationships with clients and colleagues.


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