Brand Development Manager

3 days ago


Helsinki, Uusimaa, Finland BYD Europe Full time
Key Responsibilities

The Marketing Manager will be responsible for developing and executing marketing strategies to drive business growth in the Nordic region. This includes:
  • Collaborating with the Nordic sales team and the European HQ marketing team to plan and execute marketing campaigns.
  • Defining the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
  • Ensuring dealer websites, signage, and any marketing materials are up to date and in compliance with BYD CI policy.
  • Managing the Marketing Budget, including the allocation of funds to Retailers for marketing activities.
  • Developing and managing regional advertising/digital campaigns across the local market in conjunction with the appointed agency.


In addition to these key responsibilities, the Marketing Manager will also be responsible for ensuring alignment with BYD's overall marketing strategy and goals. This will involve regular communication with the European HQ marketing team and other stakeholders to ensure that all marketing efforts are aligned and working towards common objectives.

Requirements

To be successful in this role, candidates should possess:
  1. University Degree in Marketing, Sales, or commercial disciplines.
  2. Solid experience in the automotive industry or branded retail products.
  3. 8+ years of experience in roles related to marketing management in the automotive business.
  4. Excellent digital skills.
  5. Customer-oriented mindset.
  6. Excellent communication and interpersonal skills.
  7. Able to prioritize and work proactively with efficient time management skills.
  8. Resilient and open-minded.
  9. Results-oriented with the ability to work to deadlines, hands-on approach, and motivated to achieve results.
  10. Effective and eloquent communicator in English & Finnish (Other European languages and/or Mandarin Chinese would be a plus).


We offer a competitive salary and benefits package, including performance-based bonuses, health insurance, and retirement savings. We also provide opportunities for professional growth and development, including training programs and mentorship.
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