VP, Brand and Marketing

23 hours ago


Helsinki, Uusimaa, Finland Kalmar Full time

At Kalmar, we are moving goods in critical supply chains around the world. As the forerunner in sustainable material handling equipment and services, we set the industry benchmark for a zero-emission future. We are driven by teamwork, innovation, and taking ownership to deliver results. With our global reach and local expertise, our success starts with a strong focus on the customer, ensuring their needs guide our daily work. We are dedicated to respecting others and fostering an inclusive culture where all voices are heard, empowering us to succeed together. Together, we are making every move count.

Kalmar is seeking an experienced and visionary VP, Brand and Marketing to lead and execute our global brand, marketing, and communications strategy. This is a unique opportunity to shape Kalmar's market positioning, engage key stakeholders, and enhance shareholder value through compelling storytelling and data-driven insights.

If you are a strategic thinker with a passion for industrial B2B marketing and leadership in a global environment, we want to hear from you

Main tasks and responsibilities
  • Develop and implement a comprehensive global brand and marketing strategy aligned with Kalmar's business objectives.
  • Drive Kalmar's brand differentiation, ensuring a consistent brand image and messaging across all channels.
  • Oversee corporate messaging, branding, and positioning to align with company strategy and listed company requirements.
  • Own global marketing & communication platforms and processes, fostering alignment and collaboration across divisions and regions.
  • Lead strategy, change, and internal communications, working closely with the Kalmar Leadership Team.
  • Manage crisis communications and issues management to protect and enhance Kalmar's reputation.
  • Develop and oversee customer insights strategy, leveraging feedback and data to optimize customer engagement and experiences.
  • Engage with stakeholders, including customers, employees, media, and government agencies, to strengthen Kalmar's presence and relationships.
What you'll need to succeed

Education:

  • Master's degree in marketing, communications, or a related field.

Experience:

  • Approximately 10 years of experience in a similar role.
  • Proven leadership in a global, multicultural, and matrix team environment.
  • Expertise in industrial B2B marketing within a listed company setting.
  • Strong business and market acumen.
  • Customer-focused mindset.
  • Excellent verbal communication and presentation skills.
  • Leadership and coaching abilities.
  • Strong stakeholder engagement and networking capabilities.
  • Strategic thinking with adaptability to change.
  • Strong planning and organizational skills.
What we offer
  • Opportunities to grow your career in a global environment with extensive professional development.
  • We prioritise work-life balance, providing flexible working hours and a hybrid work model tailored to meet both your needs and those of your team.
  • A fixed monthly salary, determined by your experience and skills, along with a performance-based bonus system.
  • Benefits like a mobile phone, and Edenred lunch and well-being benefit, which can also be used for commuting or health services.
  • A place where you can make a real impact with long-term career prospects and meaningful opportunities.
Interested to join?

By joining our team, you will play a key role in shaping our global brand, engaging with stakeholders worldwide, and delivering impactful marketing and communication strategies.

If you're ready to take on this exciting challenge, apply until 28th of March, 2025.

About Kalmar
Kalmar (Nasdaq Helsinki: KALMAR) is moving goods in critical supply chains around the world, with the vision to be the forerunner in sustainable material handling equipment and services.

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