
Brand Development Manager
2 days ago
We are seeking a seasoned marketing professional to take ownership of brand development and marketing activities for our brands across all channels in Finland.
The successful candidate will lead a small team, oversee external agencies, and collaborate with local function teams and external stakeholders across team.blue Nordics and CEE.
This role is based in Helsinki, offering both local and global collaboration opportunities.
Main Responsibilities- Brand Development:
- Develop and execute a compelling brand strategy together with the Commercial Director Finland and other team members.
- Ensure consistent brand appearance, tone, and messaging across all touchpoints, in line with the brand book and marketing plan.
- Monitor market trends and competitor activity to identify opportunities for brand growth and differentiation.
- Customer Acquisition and Growth:
- Manage and optimize customer acquisition campaigns to drive new sales and revenue growth.
- Leverage CRM and digital marketing channels to enhance upselling and cross-selling efforts to existing customers.
- Stakeholder Management and Collaboration:
- Work closely with and report to the Commercial Director Finland.
- Collaborate with the global Commercial function to align local initiatives with group-wide initiatives.
- Manage and collaborate with external agencies to ensure high-impact brand campaigns.
- Team Leadership and Budgeting:
- Lead, inspire and develop a small (2) local team.
- Set tracking progress and optimizing strategies as needed.
- Manage the local marketing budget, ensuring efficient allocation of resources and ROI tracking.
- Report on internal marketing KPIs, campaign performance, and budget allocation.
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