Consumer Insights Manager

2 days ago


Helsinki, Uusimaa, Finland Paulig Group Full time

About Paulig Group

We are a leading food and beverage company in Europe, passionate about innovation and sustainability. Our goal is to become one of the fastest growing companies in our industry.

Job Overview

We are seeking an experienced Category Manager for our Finnish Market team. In this role, you will be responsible for shaping and driving your category's strategic direction, inspiring shopper behavior change, and fueling growth.

Key Areas of Responsibility

  • Customer Insights: Provide actionable insights into shopper behaviors, trends, and category performance using data-driven storytelling to inspire and influence.
  • Strategic Planning: Adapt global strategies into locally relevant plans focused on assortment, pricing, promotions, and placement to drive growth.
  • Cross-Functional Collaboration: Partner with sales and marketing teams to maximize category potential, identifying growth opportunities and crafting propositions that enhance customer value and profitability.
  • Data-Driven Optimization: Utilize analytics to optimize product assortments, pricing, and shelf placement while identifying promotions that boost sales, visibility, and align with strategic goals.

What We Offer

  • A dynamic work environment with continuous learning opportunities.
  • The possibility to work with world-class products and brands, developing and executing local strategies that drive growth for your categories.
  • An international team working as visionaries of the food industry.
  • The chance to contribute to building a healthier, more sustainable food culture and enable the future of food.
  • Possibility to hybrid work according to our policy.


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